The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance.
The 2020 study period marks the 10th edition of the annual Insurance Barometer. It provides the industry with the opportunity to review a decade of consumer trends regarding life insurance and related financial issues.
- Research Abstract
- Distribution Channels
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Customer Experience
- Multicultural Markets
- Wealth Markets
- Individual Insurance
- Retirees and Pre-Retirees
- Insurance Products
- Disability Insurance
- Life Insurance
- Long-Term Care Insurance
Download Your Reports
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