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Consumer Sentiment in the Time of COVID-19 (July 2020)

Jennifer L. Douglas 8/10/2020

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Summary

It’s becoming increasingly evident that what we’re capturing in our research is not a single narrative, but the tale of two Americas. The increasing role one’s political ideology has on our country’s collective opinion is evident.

  • How have consumers’ concerns about COVID-19 and the economy changed since the onset of the pandemic?
  • What impacts is the recession having on their personal finances?
  • How stressed are they today?
  • How much confidence do they have in the financial services industry?
  • Is our industry satisfying customers during this time?

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Meet the Project Director

Jennifer L. Douglas

Jennifer leads LIMRA's consumer data strategy efforts, focused on integrating research and emerging technologies to generate deeper consumer insights. She also oversees the quarterly U.S. Consumer Sentiment study, LIMRA's tracking of consumer views on the economy and the financial services industry, and supports research initiatives across the organization. Throughout her career at LIMRA, Douglas has held roles in product research, strategic research, and research quality, bringing a broad perspective to her work. 

 

Senior Research Director, Consumer Data Strategy
LIMRA and LOMA
jdouglas@limra.com


For more information, please contact jdouglas@limra.com.

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