Consumer Sentiment in the Time of COVID-19 (October 2020)
Jennifer L. Douglas; Norah Denley10/15/2020
How has consumer sentiment and confidence in the financial services industry changed during the pandemic?
Summary
Americans’ concerns about COVID-19 and the U.S. economy persist in early October. Nearly 3 in 5 adults report being “very” or “extremely” concerned about the virus; and half report this level of concern regarding the economy, while consumer sentiment surrounding current economic conditions improved.
How have consumers’ concerns about COVID-19 and the economy changed since the onset of the pandemic?
What impacts is the recession having on their personal finances?
How stressed are they today?
How much confidence do they have in the financial services industry?
Jennifer leads LIMRA's consumer data strategy efforts, focused on integrating research and emerging technologies to generate deeper consumer insights. She also oversees the quarterly U.S. Consumer Sentiment study, LIMRA's tracking of consumer views on the economy and the financial services industry, and supports research initiatives across the organization. Throughout her career at LIMRA, Douglas has held roles in product research, strategic research, and research quality, bringing a broad perspective to her work.
Senior Research Director, Consumer Data Strategy
LIMRA and LOMA
jdouglas@limra.com