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How has consumer sentiment and confidence in the financial services industry changed during the pandemic?


Americans feel that the worst may be behind us, and several LIMRA consumer trends reflect a desire to move forward, albeit it with caution.

  • How have consumers’ concerns about COVID-19 and the economy changed since the onset of the pandemic?
  • What is their opinion of the U.S. economy? Are they expecting a recession?
  • How stressed are they today?
  • How much confidence do they have in the financial services industry?
  • Is our industry satisfying customers during this time?

Note: On June 8, 2020, the National Bureau of Economic Research announced that the U.S. economy entered a recession in February 2020.

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