How are insurers using generative artificial intelligence to improve the effectiveness of their annuity marketing and distribution?

Matthew Drinkwater, Ph.D., FSRI, FLMI, AFSI, PCS; Keith Golembiewski 11/22/2024
How are insurers using generative artificial intelligence to improve the effectiveness of their annuity marketing and distribution?
LIMRA asked insurance carriers about their usage of artificial intelligence in the marketing and distribution of annuities. Seventeen companies, representing about 47 percent of total annuity sales in the first half of 2024, participated in the survey.