New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Benefits Understanding: The Intention Action Gap
Despite high employee interest in understanding workplace benefits, many still struggle to engage meaningfully with the information provided.
- Research Abstract
- Consumer
- Generations
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement, Institutional/Workplace
- Insurance Products
- Critical Illness
- Dental Insurance
- Disability Insurance
- Health Insurance
- Life Insurance
- Long-Term Care Insurance
- Medical Insurance
- Supplemental Health
U.S. Consumer Sentiment (October 2025)
The first week of the government shutdown saw no surge in Americans' economic anxiety.
The 401(k) Scorecard
Keep score . . . on the most important quarterly and year-to-date 401(k) sales information. New Q2 2025 results.
Workers and Wellness: A LIMRA Wellness Update
This update to the LIMRA Financial Wellness Index® focuses on workers’ stress and solutions for achieving wellness.
