New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
FP (Agent) Production and Retention
Key metrics from the annual benchmarking study which help participants track field activity and sales performance. 2024 Report now available.
Claims Integration in Workplace Benefits
How are workplace benefits carriers connecting claims across product lines?
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New December 2025 and January 2026 data.
U.S. Consumer Sentiment (January 2026)
Americans begin 2026 with tempered expectations. While concern about the U.S. economy has eased from last spring’s peak, half of adults still report high levels of worry.
