New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
U.S. Worksite/Voluntary Sales and In Force
Results are in! View the latest market stats on 100 percent-employee-paid products sold at the workplace. New Q3 2025 data.
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q3 2025 data,
U.S. Workplace Benefits Disability Insurance Sales and In Force
Step right up for the latest sales trends in the U.S. workplace-benefits market for disability insurance. New Q2 2025 data.
Individual Life Combination Products
A detailed look at the state of the combination product market. New 2025 Mid-Year Review.
