New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Canadian Individual Life Insurance Sales
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New 2024 Annual Canadian Individual Life Insurance Sales Supplement.
Empowering Decisions and Strengthening Connections
A 42% protection gap in life insurance reveals a $51B growth opportunity. Discover how carriers can unlock this opportunity.
- Research Abstract
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
Empowering Decisions and Strengthening Connections
A 42% protection gap in life insurance reveals a $51B growth opportunity. Discover how carriers can unlock this opportunity.
- Research Abstract
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
A Generation at Risk: Unpacking Gen X’s Retirement Realities
Limited pensions, low confidence, and rising protection needs are reshaping Gen X’s path to retirement.
