New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Canadian Group Life and Health Insurance Sales
Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance. New Q2 2025 data.
U.S. Monthly Individual Life Sales
Get the latest monthly individual life sales and application trends. New April and May 2025 data.
U.S. Consumer Sentiment (July 2025)
There’s been a modest easing of concerns about the economy following April’s sharp rise.
The 401(k) Scorecard
Keep score . . . on the most important quarterly and year-to-date 401(k) sales information.