New data from the 2024 Insurance Barometer Study, from LIMRA and Life Happens, suggest that life insurance ownership remained steady with half of Americans reporting they have coverage.
Many consumers are aware they need (or need more) life insurance, presenting a critical opportunity for the industry to engage, raise awareness, and educate on the importance of life insurance. Understanding the varying levels of financial stress at different life stages for generations is important for aiding and educating prospective life insurance buyers, which over time can bridge the need-gap, and simplify the complicated world of life insurance for consumers.Related Resources
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
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U.S. Life Insurance Ownership Today: Perception and Reality
LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.
Harnessing Growth in Workforce Benefits: The Next Horizon — 2025 Workforce Benefits Study
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- Research Abstract
- Consumer
- Generations
- Employer
- Public Employers
- Small Businesses
- Workplace Benefits
- Voluntary/100% Employee Paid
- Technology
- Insurance Products
- Dental Insurance
- Disability Insurance
- Health Insurance
- Long-Term Care Insurance
- Medical Insurance
- Supplemental Health
- Artificial Intelligence
Individual Life Combination Products
A detailed look at the state of the combination product market. New 2024 Annual Review.
