Skip to content

U.S. Consumer Sentiment (October 2025)

Jennifer L. Douglas 10/29/2025

The first week of the government shutdown saw no surge in Americans' economic anxiety.

Summary

First initiated in 2008, this quarterly survey tracks consumer opinions of the economy and confidence in the financial services industry.

  • Americans’ concern about the economy and stress levels remained largely unchanged in early October, despite the onset of a federal government shutdown and persistent inflationary pressures.
  • Life insurance prospects exhibit greater financial sensitivity than those not considering coverage, along with higher levels of trust in insurers.

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Related Research

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated July 31, 2026)

U.S. Consumer Sentiment (July 2025)

There’s been a modest easing of concerns about the economy following April’s sharp rise.

2025 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

U.S. Individual Life Insurance Sales

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.

U.S. Monthly Individual Life Sales

Get the latest monthly individual life sales and application trends. New June 2026 data.

Meet the Project Director

Jennifer L. Douglas

Jennifer leads LIMRA's consumer data strategy efforts, focused on integrating research and emerging technologies to generate deeper consumer insights. She also oversees the quarterly U.S. Consumer Sentiment study, LIMRA's tracking of consumer views on the economy and the financial services industry, and supports research initiatives across the organization. Throughout her career at LIMRA, Douglas has held roles in product research, strategic research, and research quality, bringing a broad perspective to her work. 

 

Senior Research Director, Consumer Data Strategy
LIMRA and LOMA
jdouglas@limra.com


For more information, please contact jdouglas@limra.com.

Did you accomplish the goal of your visit to our site?

Yes No