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The 5th wave of this valuable tracking study, providing updates on historical trends and profiles of the life insurance market in Canada.

Summary

This periodic study measures and monitors the attitudes and behaviors of Canadian consumers as they relate to life insurance. The study enables LIMRA to generate vital industry metrics, including:

  • Market penetration
  • Ownership volume
  • Types of products owned
  • Amounts of coverage held, and
  • Distribution methods used to purchase coverage

The study data provide an illustration of the overall life insurance industry and profiles it along important demographic and geographic characteristics.

Reports in the Series

Canadian Life Insurance Ownership Study — Household Trends Report (2019)

Nov 5, 2019

This report marks the 5th wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Canadian Life Insurance Ownership Study: Person-Level Report

Jan 19, 2020

This report marks the fifth wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Market Opportunity in Canada — 2019 Canadian Life Insurance Ownership Study

Jul 15, 2020

This report examines the total amount of life insurance owned by Canadians and profiles the subset of households that say they need more life insurance.

Individual Life Ownership Trends – 2019 Canadian Life Insurance Ownership Study

Nov 16, 2020

This report provides a detailed look at the type of individual life insurance products owned by Canadian households, and provides trends in market penetration rates for term and permanent products.

Related Research


Meet the Project Director


For more information, please contact jscanlon@limra.com.