Alison Salka, Ph.D. 7/18/2025
Insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.
Recruiting and retaining top-performing life insurance agents in Asia requires a multifaceted approach that blends personal relationships, structured training, and continuous engagement. The most successful agencies use a mix of strategies to meet their needs.
This report provides insights from industry and agency leaders on effective recruiting and retention practices, common mistakes to avoid, and the role of technology in enhancing productivity.
Alison Salka joined LIMRA in 2012 and led the member benefits and research division from April 2014 until April 2024. She was responsible for driving the strategy and direction of its global research program. As principal research consultant, she is focused on thought leadership designed to help companies better understand industry issues and trends. She is a frequent industry speaker and has testified before the Department of Labor. Before joining LIMRA, she worked at Prudential and MassMutual. She has a Master’s degree from the College of William and Mary and Ph.D. from Vanderbilt University.
Principal Consultant
LIMRA and LOMA
asalka@limra.com