This program is designed for:
- Create/execute marketing or distribution strategy in their organization
- Want to expand their understanding of how organizations need to connect with and serve the changing marketplace, including those from Underwriting, Operations, Legal, Human Resources, Finance, etc.
- Strengthen your understanding of the characteristics and needs of the new consumer (a must in today’s changing environment) through a leadership lens.
- Explore how to create and foster a culture that embraces the changing audiences for our industry’s products and services
- Use marketplace trends and business cases determine how ethnic, gender, and generational/lifestyle diversity impact engagement with talent and consumers.
- Understand how to leverage technology and diversity of people effectively
- Develop best practices and a detailed action plan to address these issues in your own organization
The marketplace for financial services is changing rapidly, with women, millennials, and multi-cultural markets making up more than 75% of our customer base. At the same time, increases in the use of technology and the diversity of people who engage with customers are two of the most critical factors that business leaders must manage effectively. Leaders need a deep understanding of the changing marketplace and workforce in order to gain a competitive advantage. And, attracting and retaining diverse talent and leveraging technology in order to be sustainable for the long term is an important focus for leaders in functions throughout the organization. This session will focus on developing a practical approach to understanding and serving growing diverse market segments, while embracing technology as a part of your strategy.
The faculty will share an approach that equips leaders to adapt to the rapidly changing environment and prepare the organization for tomorrow and participants will walk away with increased knowledge of growth opportunities as well as a tactical approach to take advantage of these opportunities. Attendees do not need a background in distribution or marketing or be tech-savvy to benefit from this session.
Learning Objectives and Program Impact
- Expand your knowledge of diversity and changing trends — addressing new technology and its impact on serving customers in our industry.
- Gain an in-depth understanding of why diverse talent has become a business imperative.
- Learn best practices to prepare for engaging, attracting and retaining diverse talent and consumers.
- Craft a detailed action plan that includes short-term and long-term goals and business impact.