NEWSROOM
Alliance for Lifetime Income by LIMRA
LIMRA and LOMA completes its transaction for the Alliance for Lifetime Income —to educate consumers, financial professionals and policymakers on the value of protected income in retirement.
Insider Insights Podcast
Engaging the Next Generation
Rethinking Life Insurance for Young Consumers
Listen in as LIMRA's Severine Suski and Steve Wood explore how life insurers can engage young adults through authenticity, storytelling, and the evolving influence of social media.
Newsroom
Celebrate Life Insurance Awareness Month With Us!
LIMRA and LOMA are proud to support Life Insurance Awareness Month every September. Take advantage of our suite of shareable content to engage and educate your consumers. #LIAM2025
Workplace Benefits
2025 BEAT Series: Benefits Dropped — Why Employees Opt Out
A successful, sustainable benefits plan depends on strong employee participation. To maintain engagement, providers must understand why employees opt out and address those reasons effectively.
2025 LIMRA Annual Conference
Elevating Tomorrow
September 14–16, 2025
Gaylord Palms Resort & Convention Center, Kissimmee, FL
Experience the LIMRA Annual Conference with your team! This event is designed for more than just senior executives – it’s a powerful experience for leaders and their high-potential team members. Attending as a group can be game changing for leadership development, innovation, and team dynamics.
MarketFacts
August 2025 MarketFacts
Access insights and thought leadership on experience studies, employees dropping benefits, MLEA distribution recruiting, IRA rollovers, inspirational leadership, the impact of brand on product choice, group dental market trends, life insurance recruiting in Asia, and much more. Be sure to also check out our Spotlight series!
Life Insurance
Explore Insights from the 2025 Insurance Barometer Study
New LIMRA findings uncover 74 million Americans need life insurance. Why aren't more people covered? Explore key takeaways into how overcoming common misconceptions about life insurance can help protect and inform more Americans.
Your Membership. Your Future.
LIMRA and LOMA: Advancing the financial services industry by empowering our members with knowledge, insights, connections, and solutions
For more than a century, we’ve served as the largest trade association supporting the insurance and related financial services industry. Today, we’re working with over 700 member companies around the world to help them understand industry trends, inform their strategies, develop their talent, and create solutions that advance the industry.
Learn MoreMagazines and Newsletters
MarketFacts
Access insightful thought leadership on the forces driving the financial services industry.
Industry news2use
This weekly newsletter showcases important global financial services industry updates and links to related LIMRA and LOMA resources. Please subscribe to receive Industry news2use in your inbox on Tuesdays.
From Hire to Retire
Recruiting & Assessment
Our assessment solutions help you identify, recruit, and retain contact center staff, home office employees, remote employees, and managers.
Accelerate Impact Suite
Just getting started in a new role? We can help you accelerate your success!
Talent Mobility Suite
Build industry knowledge and set yourself apart.
Upcoming Conferences and Webinars
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News from LIMRA
2024 Retail Annuity Sales Power to a Record $432.4 Billion
Total annuity sales posted $432.4 billion in 2024, up 12% year over year, according to preliminary results from LIMRA’s U.S. Individual Annuity Sales Survey, which represents 83% of the U.S. annuity market. This is the third year of record-high annuity sales.
Read the ReleaseIndustry Trends Articles
A Mixed Bag Likely for the U.S. Retail Annuity Market in 2025
In recent years, favorable economic conditions and demographic shifts have driven demand for investment protection and guaranteed lifetime income solutions that are unique to annuity products. Collectively, annuity sales will exceed $1.1 trillion from 2022-2024.
Read the Post