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LIMRA is proud to support Life Insurance Awareness Month (LIAM). The industry-wide campaign, which takes place each September, aims to educate consumers on the importance of life insurance, the role it plays in protecting families’ financial security, and help them get the coverage they need.
This compilation of key facts from LIMRA and other sources will educate people about the value of life insurance and annuities.
Less than Half of Middle-Market Consumers Own Individual Life Insurance Creating a Gap in Protection
WINDSOR, CT, Sept. 2, 2014 — A LIMRA study on middle-market consumers found that only 46 percent own individual life insurance,revealing a critical gap in protection.
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WINDSOR, Conn., Sept. 3, 2013 — A recent LIMRA study “Financial Protection for Hispanics” made the observation that for many reasons, Hispanics offer a natural market for life insurance.
According to the 2019 Insurance Barometer Study, almost 6 in 10 American consumers own some type of life insurance. The primary drivers behind their purchase are to cover final expenses, replace the income of a wage earner and to leave an inheritance.
LIMRA created this booklet of key facts from LIMRA and other sources to be used in educating people about the value of life insurance and annuities.