What We Do
LIMRA brings the financial services industry together. We are a worldwide research, consulting and professional development organization that connects people to data, thought leadership, solutions, and each other.
Coronavirus (COVID-19)
LL Global is carefully monitoring the COVID-19 situation to ensure the safety of our members and staff. We have created a web page to help you to stay up-to-date on the latest COVID-19 trends and their impact on the financial services industry. We’ve also created an Industry Strong resources page to keep you and your entire team informed and connected as we operate in a new normal.
LL Global: Two Brands With One Goal
Advancing the financial services industry by empowering our members with knowledge, insights, connections, and solutions
The Story of Us
A worldwide research, consulting, and professional development organization that connects people to information, thought leadership, solutions…and each other.
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In a Snapshot
200 years of experience with one goal: creating valuable connections for our members and the industry.
View the InfographicThe Robert A. Kerzner Scholarship
The Robert A. Kerzner Scholarship
As a lifelong learner and advocate for professional development, an educational award - the Robert A. Kerzner Scholarship Program - has been established to recognize Robert A. Kerzner for his contributions to the insurance industry and the many years of service that he has given to LIMRA, LOMA, and LL Global.
Latest Solutions
FraudShare
Learn how your company can defend against new account takeover sources and schemes.
LIMRA Data Exchange Standards (LDEx)
Streamline and optimize the flow of information between business stakeholders.
Understanding Best Interest: NY Reg 187 for Producers
We’ve got you covered with just right, just-in-time training.
Secure Retirement Institute
Secure Retirement Institute® provides comprehensive, unbiased research and education covering all aspects of the retirement industry, offering a forum for senior leaders across the financial services retirement landscape to identify and explore the challenges Americans face surrounding retirement.
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News from LIMRA
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Change management has become the most important challenge in the minds of C-suite executives in the global life insurance industry, followed closely by the need to improve customer experience. Results from the new biennial global survey of C-suite life insurance executives finds a shift in priorities as economic, technological, regulatory and consumer changes press life insurance companies to reassess their business model.
Read the Release
Change Management Emerges As the Most Urgent Challenge Facing the Global Life Insurance Industry
Industry Trends Articles
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A new LIMRA study finds 1 in 4 adult Americans cannot name a single company that sells life insurance and a majority (56%) are unable to name three life insurance companies. As discouraging as this may sound, it does reflect an uptick in unaided awareness of life insurance brands among U.S. consumers, compared to 2014 results.
Read the Post
Despite Increased Advertising and Marketing, Consumers’ Brand Awareness of Life Insurers Remains Low
Upcoming Conferences and Webinars
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FEATURED EVENT
2020 Marketing Conference
Be Xtraordinary
5/27/2020 - 5/29/2020
Caesars Palace, Las Vegas, NV
The Marketing Conference focuses on areas critical to today’s marketers, including Digital Initiatives, Consumer Insights, Customer Experience, and overall Marketing Strategy.
Add to OutlookServing the industry since 1916, LIMRA is a worldwide research, consulting, and professional development not-for-profit trade association. Nearly 700 financial services companies in 53 countries rely on LIMRA’s research and educational solutions as the trusted source of industry knowledge to help them make bottom-line decisions with greater confidence. Companies look to LIMRA for its unique ability to help them understand their customers, markets, distribution channels, and competitors to give them leverage on developing realistic business solutions.
Magazines
LIMRA MarketFacts
Here you will find articles devoted to the critical issues of the day, including such topics as distribution, technology, marketing strategies, retirement, globalization, demographics, financial integration, and products and services.
Latest Issue
Secure Retirement Institute Review
Industry research news and information, presented to LIMRA members as a member benefit and covering all aspects of the retirement landscape.
Latest IssueDigital Newsletter
Industry news2use
This semi-weekly, digital newsletter showcases important global financial services industry updates and links to related LIMRA, LOMA, and SRI resources. Please subscribe to receive this new member benefit on Tuesdays and Thursdays.