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Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.
Insights on the Consumer Decision-Making Process for Life Insurance Series

LIMRA conducted a research study among U.S. consumers to understand the relative importance of annual cost, face amount, application/underwriting method, brand reputation, and personal recommendations in decision-making about life insurance purchase.
Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value

Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.
2024 Financial Crimes and Fraud Prevention Benchmarking Study

This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
2025 Insurance Barometer Study

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.