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Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 23, 2026

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.

More Features, Less Complexity? The Life Insurance Paradox

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.

2026 Insurance Barometer Study

Jul 20, 2026

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

Get to Know LIMRA and LOMA

Access Thousands of Research Reports

Each year we produce nearly 100 reports covering markets, products, distribution and more.

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Find Solutions to Business Needs

Firmly rooted in trusted research, our solutions are aimed to help you solve complex business issues.

The talent development resources you need to lead the industry.

Whether you are seeking skill-based training or pursuing a professional designation, we offer award-winning content and unique learning opportunities to address your ambitions..

Designation Programs

LOMA's educational offerings have something for everyone in the insurance and financial services industry. Explore our designation options and choose the right path for you.

LOMA provides a wide range of products and other resources to help meet employees’ learning and development needs, including early career education, targeted training, professional development, and leadership development.

Training Opportunities

Get the skills to improve your job performance, understand your role in the industry, and master new skills through Onboarding, Need 2 Know courses, Insurance Immersion, and Short Online Courses.

Featured Conferences

LIMRA Annual Conference

The LIMRA Annual Conference is one of the largest gatherings of senior executives representing diverse sectors of the financial services industry.

Distribution Conference for Financial Services

The competitive landscape in the financial services industry is changing about as fast as you can say, “competitive landscape”.

Retirement Industry Conference

This important conference covers the latest strategic, sales, product, operations and administration, marketing and distribution trends as well as regulatory issues that impact the retirement industry.

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

26.08 - 2 - Spotlight on Amanda Carstens Steward, Head of Marketing, Athene

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Why One-and-Done Sales Training Falls Short

Sales success depends on execution, not just knowledge. Break away from one-time training and invest in skill development that drives consistency. Begin the shift.

The Elusive Consumer: Why Aren't They Buying?

Consumers say they want life insurance but aren’t following through. Gain perspective on changing habits, digital journeys and how to better reach this elusive market.

Spotlight on Shana Sood, CMCO at Prudential, ILI

From analytics to artistry, Shana Sood reveals how curiosity and continuous learning shape her leadership style — and drive stronger outcomes. Check out her story!

Today’s Company-Owned Broker-Dealer Market Shifts

Company-owned broker-dealers are shifting from sales-driven products to asset-based revenue models. Explore what is driving the change and what it means for firms.

Insights and Trends

Uncover a wide range of research from LIMRA on life insurance, annuities and workplace benefits. Additionally, be sure to review LOMA Information Center briefs, quick queries and reports.

Strategic Consolidation Reshaping Distribution

As distribution models evolve, consolidation is emerging as a decisive factor for success. Learn what’s driving this change and why it matters across the industry.

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Patty Uricchio

Member Relations Director

Work Phone: (860) 285-7887

PUricchio@limra.com

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