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Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.
U.S. Consumer Sentiment (October 2026)
Economic concerns intensified in October, even as consumers' assessments of their own finances remained relatively stable.
Young Canadians Need to Build Confidence in Life Insurance
Discover the opportunities to build understanding and move young Canadian consumers closer to coverage.
Market Opportunity: Young Canadian Consumers
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
Market Opportunities Series
LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
