RBC Life Insurance Company

Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.

In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance – especially when life insurance decisions get complex.

Despite high employee interest in understanding workplace benefits, many still struggle to engage meaningfully with the information provided.

The first week of the government shutdown saw no surge in Americans' economic anxiety.

This conference offers the latest insights from industry experts, business thought leaders, and leading distribution and marketing professionals. It provides a platform to explore opportunities that accelerate the marketing and sales funnel while addressing market coverage gaps. Enjoy unparalleled networking and the flexibility to attend sessions in key focus areas such as agency building, brokerage, independent, multi-line, and financial management. Additionally, we’ve enriched our program with sessions dedicated to marketing and annuity distribution.

This premier conference provides life insurance and annuity professionals with rich cross-functional learning and networking opportunities around the development, operations, marketing, distribution, regulation, technology, and administration of individual life insurance and annuity products.

The LIMRA Annual Conference is a premier gathering of senior executives across the financial services sector, including life, annuities, and workplace benefits. Known for our top-tier keynote speakers and thought leadership, we offer strategic insights and high-level networking for industry leaders — a must-attend for executives.