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LIMRA Consumer Research

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Industry Issues

LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.              

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.

Related Resources

Related Research

U.S. Individual Life — Quarterly COVID-19 Reported Claims Updates

These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.

For more information, please contact infocenter@limra.com.