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Industry Issues

LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.              

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.

Related Resources

Related Research

U.S. Individual Life Insurance Sales

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

The Implications of Low-for-Long Interest Rates on Life Insurance and Annuity Business

This report presents results from the second phase of research work exploring the impacts of the low interest rate environment on the insurance industry from the customer and distributor perspective.

Black Americans: Life Insurance Ownership and Attitudes — A 2021 Insurance Barometer Supplementary Report

This report explores Black Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.

For more information, please contact infocenter@limra.com.