Skip to content

LIMRA Consumer Research

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Industry Issues

LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.              

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.

Related Resources

Related Research

2019 Canadian Life Insurance Ownership Series

The 5th wave of this valuable tracking study, providing updates on historical trends and profiles of the life insurance market in Canada.

A Measure of Financial Wellness

As the COVID-19 pandemic propelled consumers down the path of holistic financial wellness, its growing importance spurred LIMRA to work with a task force of association members to define and measure consumer financial wellness.

For more information, please contact infocenter@limra.com.