Skip to content

LIMRA Consumer Research

Download Your Reports

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Industry Issues

LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.              

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.

Related Resources

Related Research

U.S. Individual Life Insurance Forecast

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

Consumer Sentiment Tracking

How are Americans feeling about the economy and our industry? (Updated October 16, 2020)

Consumer Sentiment in the Time of COVID-19 (October 2020)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Wholesaling in Canada — A Tale of Two Countries

This paper looks at distinct and interesting differences between wholesaling in Canada and the U.S. and explores how they may inform different strategies for the future in each country.

For more information, please contact infocenter@limra.com.