LGBT (Lesbian Gay Bisexual Transgender) Life Insurance Ownership

Industry Issues

LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.              

Key Findings

• Life insurance ownership is slightly higher than that of all U.S. households.
• The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
• About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future

Key Findings

• Life insurance ownership is slightly higher than that of all U.S. households.
• The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
• About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.