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LIMRA Consumer Research

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Industry Issues

LGBT American households will represent a minimum estimated $304 billion market opportunity by 2020. Like all consumers, they are interested in receiving financial advice on protection products and savings strategies.              

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.

Related Resources

Related Research

2023 Retirement Investors: Behaviors, Attitudes, and Financial Situations

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States.

2023 Insurance Barometer Study

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

2023 Retirement Investors in Canada

Learn about the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in Canada.

For more information, please contact infocenter@limra.com.

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