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Workplace Benefits Research

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Industry Issues

Do employers still need benefit advisors? Advisors have played a critical role in the employee benefits marketplace for many years, yet a significant number of employers say they would purchase medical and nonmedical benefits directly from carriers to achieve substantial cost savings.

Key Findings

  • 70% of all employers reported having an outside advisor
  • The top services employers want from advisors remain problem resolution with carriers and carrier selection
  • Penetration rates for many nonmedical benefits increased significantly for employers who worked with an advisor compared to the ones without a benefit advisor

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