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As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity.

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Industry Issues

As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity. This project surveyed 1,500 young adults age 18 to 22 to explore how the leading-edge Gen Z view their future employment and what characteristics are important to them.

Key Findings

There is one key finding that plan sponsors (and your company) need to keep in mind when approaching Gen Z: They are far from what some stereotypes suggest.

Read this report to learn whether Gen Z prefers:

  • Gig assignments or full time employment
  • Remote work or a corporate office
  • Text- or voice-based communication
  • Frequent feedback or increased autonomy?
  • Independent or collaborative work preferences?

Download the report for details.

Related Resources

 

Chasing After "Gen Z"

 

 

Related Research

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Discovering Gen Z: Inside Their Financial World (2017)

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Meet the Project Director


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