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Chasing After Gen Z: What the Next Generation Is Looking for From an Employer

Yuliya Esipov 1/8/2019

As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity.

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Industry Issues

As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity. This project surveyed 1,500 young adults age 18 to 22 to explore how the leading-edge Gen Z view their future employment and what characteristics are important to them.

Key Findings

There is one key finding that plan sponsors (and your company) need to keep in mind when approaching Gen Z: They are far from what some stereotypes suggest.

Read this report to learn whether Gen Z prefers:

  • Gig assignments or full time employment
  • Remote work or a corporate office
  • Text- or voice-based communication
  • Frequent feedback or increased autonomy?
  • Independent or collaborative work preferences?

Download the report for details.

Related Resources

 

Chasing After "Gen Z"

 

 

Related Research

If the Shoe Fits: Generational Names and Retirement Attitudes (2017)

Mar 20, 2017

Do consumers embrace their popular generational labels?

2023 Insurance Barometer Study

Oct 10, 2023

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Attracting Gen Z: What Benefits Do They Really Want?

Feb 14, 2019

Discover the employee benefits that members of Gen Z really want from employers.

Discovering Gen Z: Inside Their Financial World (2017)

Oct 26, 2017

The oldest Gen Zers will enter college and/or the work force soon. How can you help them prepare for their financial futures?

Meet the Project Director

Yuliya Esipov

Yuliya Esipov joined LIMRA and LOMA in 2004. As Associate Research Director, her responsibilities include managing the U.S. workplace benefits dental and vision studies as well as employer and employee-focused benchmarking studies.

Esipov received her diploma in history from Moscow State University (Lomonosov’s) in Russia. She has a master’s degree in history from Bowling Green State University and a master’s degree in survey research from the University of Connecticut.

Associate Research Director
LIMRA and LOMA
yesipov@limra.com


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