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As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity.

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Industry Issues

As with all newcomers in the workforce, Gen Zers are often labeled and stereotyped long before they have the opportunity to reveal their true identity. This project surveyed 1,500 young adults age 18 to 22 to explore how the leading-edge Gen Z view their future employment and what characteristics are important to them.

Key Findings

There is one key finding that plan sponsors (and your company) need to keep in mind when approaching Gen Z: They are far from what some stereotypes suggest.

Read this report to learn whether Gen Z prefers:

  • Gig assignments or full time employment
  • Remote work or a corporate office
  • Text- or voice-based communication
  • Frequent feedback or increased autonomy?
  • Independent or collaborative work preferences?

Download the report for details.

Related Research

Attracting Gen Z: What Benefits Do They Really Want?

Feb 14, 2019

Discover the employee benefits that members of Gen Z really want from employers.

Discovering Gen Z: Inside Their Financial World (2017)

Oct 26, 2017

The oldest Gen Zers will enter college and/or the work force soon. How can you help them prepare for their financial futures?

Attracting Gen Z: What Benefits Do They Really Want?

Feb 14, 2019

Discover the employee benefits that members of Gen Z really want from employers.


Meet the Project Director