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Discover the employee benefits that members of Gen Z really want from employers.

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Industry Issues

As the leading edge of Gen Z enters the workforce, employers are starting to think about the employee benefits might attract the new generation. LIMRA surveyed 1,500 young adults age 18 to 22 to explore how they view employee benefits. We learned what is important to them, and how that differs from or is similar to previous generations.

Key Findings

There is one key finding that plan sponsors (and your company) must keep in mind when approaching Gen Z: They are very different from the stereotypes you have likely heard.

Read this report to learn:

  • How Gen Z views financial security
  • Which benefits Gen Z consider most important
  • How much — or how little — Gen Zers differ from previous generations

Related Research


Meet the Project Director


For more information, please contact ybabushkina@limra.com.