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The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Summary

In this annual consumer survey of U.S. consumers’ perceptions, attitudes, and behaviors regarding all things life insurance, we examine Americans’ understanding of life insurance and their perceived need for it. Review trends in ownership and need, as well as demographic explorations of new technology, product innovations, retirement planning, and more.

Click here for an interactive excerpt from the 2023 Insurance Barometer Study - Securing the Future: Life Insurance Needs of Younger Adults

 

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