How do consumers behave when visiting life insurance websites? We tracked real life website visitors to find out.
This study tracked consumers’ actual online behavior to examine how they engage with the websites of 10 leading life insurance carriers. We drew on online activity by a Comscore panel of more than 2 million U.S. consumers over a nine-month period. This report, the second of two, provides metrics and insights to help your company set its customer experience strategy and benchmark web metrics such as:
- Type of pages visited (content vs. service vs. acquisition)
- Percent of shoppers who started or completed an application form
- Visitor demographics by website content type
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Pulso del Consumidor Colombiano de Seguros de Vida 2022
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies.
Take a closer look — participant, contribution, and asset benchmarks within not-for-profit retirement plans, with data categorized by product, plan type, and market segment.
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Digital Strategy Study Group
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Distribution Conference for Financial Services
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Customer Experience Benchmarking Program for Life Insurance
Optimize customer experience for the uniqueness of life insurance.