How do consumers behave when visiting life insurance websites? We tracked real life website visitors to find out.
This study tracked consumers’ actual online behavior to examine how they engage with the websites of 10 leading life insurance carriers. We drew on online activity by a Comscore panel of more than 2 million U.S. consumers over a nine-month period. This report, the second of two, provides metrics and insights to help your company set its customer experience strategy and benchmark web metrics such as:
- Type of pages visited (content vs. service vs. acquisition)
- Percent of shoppers who started or completed an application form
- Visitor demographics by website content type
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Breaking news — see the latest market results for life insurance products sold at the workplace.
Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated April 8, 2020)
See what the survey says . . . about bank and insurance company sales and asset data by major product line in a study jointly sponsored by the Secure Retirement Institute and the Stable Value Investment Association.
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
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Customer Experience Benchmarking Program for Life Insurance
Optimize customer experience for the uniqueness of life insurance.