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The wellness economy is flourishing as consumers increasingly seek to understand the implications of their lifestyle on their overall health. Insurance companies can harness this momentum by more closely aligning the incentives of the insured with the insurer.


This study explores consumers’ willingness to share their data and how life insurers can leverage consumers’ enthusiasm in wellness.

  1. The COVID-19 pandemic created a heightened sense of awareness of the value of protecting loved ones. It also increased the interest in the steps that can be taken to safeguard physical health.
  2. There is an opportunity for life insurers to extend their value proposition into wellness.
  3. Insurers that succeed in expanding their profiles this way can expect much higher levels of customer engagement.

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.



Consumer Views on Sharing Data (video 1)

Consumers are willing to share their health data for a benefit in return, but what transparency.


Consumer Thoughts on Incentives (video 2)

Consumers agree that life insurers want them to live a healthier, longer life.

Related Research

Meet the Project Director

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