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Laura A. Murach, ACS, LLIF, FLMI; Peter DeWitt 6/22/2022
LIMRA and NAILBA collaborated on a research study to learn more about brokerage general agencies (BGAs) and independent marketing organizations (IMOs) in the U.S. The goal was to gain a better understanding of this marketplace, its composition, challenges, and opportunities.
In fall 2021, LIMRA and NAILBA joined forces and surveyed 60 brokerage general agencies (BGAs) and independent marketing organizations (IMOs) to learn more about their organizational profile, producer network, carrier relationships, business operations, and future outlook. This report is designed for ease of reading and use. The format is primarily graphs and charts to allow simple navigation throughout the report.
Murach manages LIMRA’s insurance and investment intermediary/third-party distribution research program. She and her team conduct various research studies related to independent producers, wholesalers, and other distribution intermediaries including BGAs/IMOs, broker-dealers, wirehouses, and financial institutions. Murach also conducts advisor research and manages LIMRA’s Panel of Financial Professionals.
Murach is staff representative to LIMRA’s Wholesaler Leadership Summit and research liaison to LIMRA’s Independent Producer Marketing Committee and LIMRA’s Brokerage Committee. Murach is a graduate of Ithaca College and earned her LIMRA Leadership Institute Fellow (LLIF) designation in 2018.
Research Director, Distribution Research
LIMRA and LOMA
lmurach@limra.com
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