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Inside the Intermediary 2.0: BGA and IMO Survey Results

Laura A. Murach, ACS, LLIF, FLMI; Peter DeWitt 1/10/2023

LIMRA and NAILBA conducted the second annual multicomponent study to learn more about BGAs and IMOs.

Summary

In fall 2022, LIMRA and NAILBA collaborated for a second consecutive year and surveyed over 70 brokerage general agencies (BGAs) and independent marketing organizations (IMOs) and over 240 independent life insurance, health and investment producers to gain a better understanding of the BGA/IMO marketplace, and its challenges and opportunities. These reports are designed for ease of reading and use. The format is primarily graphs and charts to allow simple navigation throughout the report.

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Meet the Project Director

Laura A. Murach, ACS, LLIF, FLMI

Murach manages LIMRA’s insurance and investment intermediary/third-party distribution research program. She and her team conduct various research studies related to independent producers, wholesalers, and other distribution intermediaries including BGAs/IMOs, broker-dealers, wirehouses, and financial institutions. Murach also conducts advisor research and manages LIMRA’s Panel of Financial Professionals.

Murach is staff representative to LIMRA’s Wholesaler Leadership Summit and research liaison to LIMRA’s Independent Producer Marketing Committee and LIMRA’s Brokerage Committee. Murach is a graduate of Ithaca College and earned her LIMRA Leadership Institute Fellow (LLIF) designation in 2018.

Research Director, Distribution Research
LIMRA and LOMA
lmurach@limra.com


For more information, please contact lmurach@limra.com.

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