This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
Related Research
2025 Insurance Barometer Study
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
2024 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.
Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance
Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.
LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer
4/21/2026, 2 - 2:30 p.m.Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?
- Webinars
- Distribution Channels
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Consumer
- Customer Experience
- Generations
- Multicultural Markets
- Wealth Markets
- Women
- Individual Insurance
- Workplace Benefits
- Voluntary/100% Employee Paid
- Retirement
- Retirement Planning
- Insurance Products
- Combination Products
- Life Insurance
- Marketing
2025 Financial Crimes and Fraud Prevention Benchmarking Study
This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
