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Hispanic Consumers’ Expectations and Experiences

Severine Suski 9/15/2025

A closer look at how Hispanic consumers view life insurance, including the motivations, concerns, and trust dynamics that shape ownership and purchasing decisions.

Summary

Explore the attitudes, needs, and barriers that shape Hispanic consumers’ decisions about individual life insurance, highlighting both what makes this audience unique and where they share common experiences with other consumers. The findings reveal positive perceptions of having coverage, emotional barriers tied to the purchase process, levels of trust in the industry, and opportunities for insurers to better engage and serve Hispanic communities.

Explore Key Insights

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Meet the Project Director

Severine Suski

Severine Suski has a background managing primary research studies at Kadence International and joined LIMRA in 2024. She is part of the Markets Research team, focusing on consumer markets, and also facilitates the Diverse Markets Committee. Severine received a bachelor's degree in global capitalism and sustainable business from New York University.

Assistant Research Director, Markets Research
LIMRA and LOMA
ssuski@limra.com


For more information, please contact ssuski@limra.com.

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