Market Opportunity: Young Canadian Consumers

Summary

This qualitative study aims to guide Canadian carriers to better understand the nuances among young adults varied by whether they are long term or recent residents of the country. It unravels points within their purchasing process as well as emotions and actions that occur or are expected to occur during this process. The study explores where users go to learn about life insurance, the differences between recent and long term residents in their shopping behaviors, the perceived value beyond the policy's face amount, perceptions of AI in the life insurance space, trust in the industry and more. The Young Canadian Consumers study spoke to 36 adults between the ages of 23-35.

• Research Abstract
• Consumer
• Generations
• Individual Insurance
• Insurance Products
• Life Insurance

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