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Insurance

Market Opportunities

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

 

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Bridging the Gap: Empowering Hispanic Consumers in the Life Insurance Market

Hispanic Americans make up 20% of the U.S. population, yet remain one of the most underserved groups in life insurance — with ownership rates among the lowest. 

 

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Life Insurance Unlocked: Engaging Young Minds and Securing Futures

Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs. 

 

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Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

This webinar explores insights from LIMRA's latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance. 

 

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Insider Insights Podcast: Engaging the Next Generation — Rethinking Life Insurance for Young Consumers

In this episode of Insider Insights, LIMRA's Severine Suski and Steve Wood explore how life insurers can better engage young adults aged 24-35.

 

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