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Market Opportunities Series

Insurance

Market Opportunities

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

 

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Bridging the Gap: Empowering Hispanic Consumers in the Life Insurance Market

Hispanic Americans make up 20% of the U.S. population, yet remain one of the most underserved groups in life insurance — with ownership rates among the lowest. 

 

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Life Insurance Unlocked: Engaging Young Minds and Securing Futures

Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs. 

 

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Unlocking the Young Consumer Market: How to Engage and Convert the Next Generation of Life Insurance Buyers

This webinar explores insights from LIMRA's latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance. 

 

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Insider Insights Podcast: Engaging the Next Generation — Rethinking Life Insurance for Young Consumers

In this episode of Insider Insights, LIMRA's Severine Suski and Steve Wood explore how life insurers can better engage young adults aged 24-35.

 

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Related Research

More Features, Less Complexity? The Life Insurance Paradox

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.

U.S. Consumer Sentiment Series

Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.

Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection

This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.

Inside the Intermediary Series

LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.​

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