Market Opportunity: Young Canadian Consumers
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
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LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
Read the Report
Hispanic Americans make up 20% of the U.S. population, yet remain one of the most underserved groups in life insurance — with ownership rates among the lowest.
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Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
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This webinar explores insights from LIMRA's latest research on young consumers' attitudes, motivations, and barriers to purchasing life insurance.
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In this episode of Insider Insights, LIMRA's Severine Suski and Steve Wood explore how life insurers can better engage young adults aged 24-35.
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Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.
The Canadian Insurance Barometer is a study that tracks the perceptions, attitudes, and behaviors of consumers in Canada, with a particular focus on life insurance.
A closer look at how Hispanic consumers view life insurance, including the motivations, concerns, and trust dynamics that shape ownership and purchasing decisions.
Over the past four years, Hispanic Americans experienced a sharp decline in life insurance ownership. The 2025 Insurance Barometer Study found that life insurance coverage among Hispanics dropped eleven percentage points from 51% in 2021 to just 40% today, lower than any other ethnicity.
A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.
As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.
Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.
Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified.