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U.S. Consumer Sentiment (April 2026)

Jennifer L. Douglas 5/6/2026

Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified. 

Summary

First initiated in 2008, this quarterly survey tracks consumer opinions of the economy and confidence in the financial services industry.  

  • Favorable views of the U.S. economy declined and concern rose sharply in April 2026, returning close to levels seen last spring.
  • Despite elevated economic concern, overall consumer stress is at or slightly below January levels. About one third of adults report high stress related to household finances, and 3 in 10 workers cite work‑related stress. 
  • Confidence in the financial services industry held steady into April, with slight gains in some sectors and no meaningful declines overall. 

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Meet the Project Director

Jennifer L. Douglas

Jennifer leads LIMRA's consumer data strategy efforts, focused on integrating research and emerging technologies to generate deeper consumer insights. She also oversees the quarterly U.S. Consumer Sentiment study, LIMRA's tracking of consumer views on the economy and the financial services industry, and supports research initiatives across the organization. Throughout her career at LIMRA, Douglas has held roles in product research, strategic research, and research quality, bringing a broad perspective to her work. 

 

Senior Research Director, Consumer Data Strategy
LIMRA and LOMA
jdouglas@limra.com


For more information, please contact jdouglas@limra.com.

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