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LIMRA Announces 2nd Annual Creative Connections Award Winners at The Marketing Conference

2018 Creative Connections Award Winners
Representatives: (Left to right) Cathay Life Insurance, Mass Mutual, John Hancock, Prudential

WINDSOR, Conn., June 1, 2018—LIMRA announced the winners for the second annual Creative Connections Awards yesterday at its 2018 Marketing Conference in Baltimore, Maryland.

The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. 

The final award winners were determined based on how well they demonstrate the ability to integrate multiple marketing tools and channels to build connective campaigns that support business objectives for their company. 

Twenty-five companies submitted a total of 33 entries for consideration this year. LIMRA enlisted 12 financial services executives and marketing experts to judge the submissions. Executives did not review submissions from their own companies.

The 2018 LIMRA Creative Connections Award winners:

  • Platinum Award Winner: MassMutual for a positive, uplifting and effective Unsung multi-channel campaign.
  • Gold Award Winner: Prudential for a personal and artistic Masterpiece of Love multi-channel campaign.
  • Silver Award Winner: Cathay Life for its Perfect Golden Triangle Plan, applying the power of technology to make life insurance feel more personal.
  • Bronze Award Winner: John Hancock for its Vitality Active Rewards with Apple Watch campaign, rewarding members for healthy habits.

“Today’s marketing professionals are challenged with creating engaging and motivating content, while also coordinating those messages with their own company’s specific strategic goals in mind,” said Lisa Tanen-La Fontaine, chief marketing officer, LIMRA and LOMA. “All the entries were incredibly well done. Ultimately - the judges believed that the winning companies designed campaigns that connected with consumers, inspired action and left an indelible brand impression.”

Congratulations to the winners!


Media Contacts

Catherine Theroux, +1-860-285-7787,
Erica L. Iorillo, +1-860-285-7875,
Louis Sklenarik, +1-860-298-3920,

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About LIMRA    

LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 600 insurance and financial services companies in 64 countries. Visit LIMRA at