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2025 Insurance Barometer Study

Stephen Wood; Maggie Leyes (Life Happens) 6/25/2025

This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.

Summary

The 2025 Insurance Barometer Study focuses on the opportunities to educate consumers on the benefits and strengths of life insurance. It provides insights into who owns, who doesn’t, and who wants to own life insurance. With the barriers to ownership addressed and analyzed, member companies can begin toppling them in an effort to insure more Americans.

Explore the Key Takeaways

Join us on July 30, 2025 for our Insurance Barometer webinar!

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Meet the Project Director

Stephen Wood

As part of LIMRA’s Markets Research team, Steve Wood is responsible for providing analyses and insights for some of the industry’s most compelling reporting. As in his previous Custom Research role at LIMRA, Wood brings focus to survey design, data integrity, and quality reporting.  Wood seeks topical and actionable insights regarding the varied demographic markets the insurance and financial industries serve.

Joining LIMRA in 2009, Wood has a decade of previous experience with Customer Insights at both LEGO and Aetna. He holds a bachelor’s degree in biology from the University of Connecticut.

Research Director, Markets Research
LIMRA and LOMA
swood@limra.com


For more information, please contact swood@limra.com.

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