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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

The Financial Needs of Family Caregivers Series

This series examines the financial needs of unpaid family caregivers in America, focusing on understanding coverage, savings, and financial planning needs.

Impact of Regulatory Changes on Life Insurance Product Development

Find out the status and impact of the 2017 CSO tables and principle-based reserves on individual life insurance carriers.

Simplified Issue Made Simple – Canada

Understand current simplified issue offerings from Canadian carriers.

2019 Insurance Barometer Study

Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Flexible Premium Universal Life Products: Lapse/Surrender and Premium Persistency Experience (2009-2013)

Read the first-ever study of universal life insurance premium persistency experience. This is a key risk influencing the profitability of secondary guarantee products and products that are marketed and sold for traditional protection and savings accumulation purposes.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

May 23, 2019

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Forecast

May 13, 2019

LIMRA’s forecast of individual life insurance sales in the United States over the next four years

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Mar 13, 2019

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Nov 1, 2018

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jun 14, 2019

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Jun 4, 2019

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada, as well as the annual industry estimates and forecast.

Canadian Group Life and Health Insurance Sales

May 2, 2019

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Inviting New Members to the US Life and Annuity Sector of the Institutes RBA Alliance

Inaugural member governance has now established the full-year 2019 path forward and the founding members are eager to expand membership.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

This webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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