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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Black Americans: Fueling the Expansion of U.S. Life Insurance Ownership

This briefing highlights recent findings regarding Black Americans’ attitudes and behaviors about life insurance.

Inside the Intermediary: BGA and IMO Survey Results

LIMRA and NAILBA collaborated on a research study to learn more about brokerage general agencies (BGAs) and independent marketing organizations (IMOs) in the U.S. The goal was to gain a better understanding of this marketplace, its composition, challenges, and opportunities.

2021 Employer Benefits Strategy: Remaining Nimble in the Face of Uncertainty

The pandemic has reset major work trends and has a potential for a long-lasting effect on workplace benefits. Will employers continue to offer benefits, or what changes, if any they will make in the nearest future?

Coronavirus (COVID-19): Consumer Concerns on the Rise

More than a year and a half into the pandemic, have Americans’ lives returned to normal?

2021 Insurance Barometer Study

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors. (Technical Supplement added November, 2021.)

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Nov 29, 2021

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

Jan 6, 2022

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Oct 22, 2021

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Dec 20, 2021

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Dec 2, 2021

LIMRA's bank life insurance sales quarterly benchmark. Updated 12/2/2021.

Individual Life Combination Products

Oct 20, 2021

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Dec 20, 2021

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Dec 22, 2021

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Dec 9, 2021

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

5 in 15: The Five Things You Need to Know About Workplace Life Insurance in 15 Minutes

11/18/2021 12:00 PM EST - 12:15 EST

Join Pat Leary, Corporate Vice President, Workplace Benefits Research as he shares the five things you need to know about the changing landscape of life insurance benefits in 15 minutes.

Strategic Imperatives for the Canadian Insurance Market: Consumer and Small Business Needs for 2022

9/29/2021 1:00 PM EDT - 2:00 EDT

EY's Canadian Consulting leaders, Janice Deganis and Puneet Chattree, will discuss key findings from the EY 2020 and 2021 Insurance Consumer Surveys for life, retirement, and P&C consumers and small business owners.

Living to 100

8/27/2021 10:00 AM (Hong Kong) - 11:00 (Hong Kong)

One of the fastest growing demographic populations? Centenarians, currently numbering over a half-million worldwide. And thanks to changes in healthcare and lifestyle in about 30 years, the number of people 100 and older will be eight times as high as it is now.

The Evolution of Life Insurance: Planning for the Future

6/23/2021 11:00 AM EDT - 12:00 EDT

This webinar will discuss how markets, products, and distribution are evolving to meet new challenges.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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