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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Sign of Normalcy in the Workplace Life and Disability Markets: LIMRA Forecasts for 2021-2023

Learn when LIMRA predicts the workplace life and disability benefits markets will recover and return to normalcy.

Consumer Sentiment in the Time of COVID-19 (April 2021)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

Canadians and Life Insurance in the Time of COVID-19

How has COVID-19 impacted Canadians’ interest in life insurance and their expectations of the industry?

Inside Insurance Analytics: Ethical, Methodological, and Risk Management Best Practices

LIMRA asked analytics leaders in the life and retirement industries about their best practices for handling ethical, methodological, and other analytics-related risks. Here are our findings.

Consumer Perspectives on Long-Term Care and Insurance

Gain insight into consumer perspectives on life combination and long-term care insurance, the choice to receive care at home versus in a facility, and misunderstandings surrounding ownership of long term care coverage.

2021 Insurance Barometer Study

The 2021 study period marks the 11th edition of the annual Insurance Barometer. Surveying American consumers during this difficult time provides critical insights for the industry on the impact that COVID-19 is having on financial attitudes and behaviors.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

May 24, 2021

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Yearbook

Aug 27, 2020

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Oct 23, 2020

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Jun 9, 2021

LIMRA's bank life insurance sales quarterly benchmark. Updated 6/9/2021.

Individual Life Combination Products

Oct 7, 2020

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

May 6, 2021

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Jun 10, 2021

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Feb 17, 2021

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Help Protect Our Families: The Pandemic’s Effect on the Likelihood to Buy Life Insurance

5/4/2021 1:00 PM EDT - 2:00 PM EDTPlease join LIMRA and Life Happens to learn more about the recently released findings from the 11th annual Insurance Barometer Study.

The Future of Life Insurance: Reimagining the Industry for the Decade Ahead

3/9/2021 1:00 PM EST - 2:00 PM ESTAs we look ahead to the future of life insurance and annuities, what are the trends that will continue to shape the industry? What changes have we seen over the last year that will persist post-COVID-19?

The Impact of COVID-19 on Life Insurance Customer Experience

2/10/2021 1:00 PM EST - 2:00 PM ESTIn this webinar, LIMRA and BCG will highlight findings from research examining the experiences across the customer journey for individuals who purchased and managed life policies after the onset of the pandemic.

Canadian Wholesaling: Where’s the Puck Going?

11/5/2020 1:00 PM EST - 1:30 PM ESTThis joint webinar by LIMRA and EY, will feature results from Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler study.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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