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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Life Insurance in Life Stages

Segmentation of U.S. consumers; life insurance ownership, buying behaviors, attitudes; marketing considerations.

Individual Life Ownership Trends – 2019 Canadian Life Insurance Ownership Study

This report provides a detailed look at the type of individual life insurance products owned by Canadian households, and provides trends in market penetration rates for term and permanent products.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Nov 23, 2020

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Yearbook

Aug 27, 2020

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Oct 23, 2020

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Sep 10, 2020

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Oct 7, 2020

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Oct 9, 2020

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Aug 24, 2020

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Nov 18, 2020

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Canadian Wholesaling: Where’s the Puck Going?

11/5/2020 1:00 PM EST - 1:30 PM ESTThis joint webinar by LIMRA and EY, will feature results from Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler study.

The Future of Wholesaling

7/23/2020 1:00 PM EDT - 1:45 PM EDTThis joint webinar by LIMRA and EY, will feature results from New Expectations: The LIMRA-EY Future of Wholesaling study.

Inviting New Members to the US Life and Annuity Sector of the Institutes RBA Alliance

5/9/2019 12:00 PM - 1:00 PM Inaugural member governance has now established the full-year 2019 path forward and the founding members are eager to expand membership.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

2/20/2019 12:00 PM EST - 1:00 PM ESTThis webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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