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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Featured Life Insurance Research

Latest Life Insurance Research

Simplified Issue Made Simple – Canada

Understand current simplified issue offerings from Canadian carriers.

2019 Insurance Barometer Study

Learn the financial attitudes and behaviors of adult consumers in the United States, including simplified underwriting and the importance of social media.

Flexible Premium Universal Life Products: Lapse/Surrender and Premium Persistency Experience (2009-2013)

Read the first-ever study of universal life insurance premium persistency experience. This is a key risk influencing the profitability of secondary guarantee products and products that are marketed and sold for traditional protection and savings accumulation purposes.

Innovation: An Industry Glimpse

Gain a deeper understanding of the current innovation strategies in the financial services industry.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Mar 31, 2019

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Forecast

Dec 7, 2018

LIMRA’s forecast of individual life insurance sales in the United States over the next four years

U.S. Individual Life Insurance Persistency

Dec 27, 2012

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Mar 13, 2019

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Nov 1, 2018

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jan 2, 2019

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Mar 6, 2019

Sales buzz! Get the latest on quarterly individual life insurance sales for 20 Canadian companies; for commentary, please see the Technical Supplement.

Canadian Group Life and Health Insurance Sales

Feb 8, 2019

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

This webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

Don't Look Down: Employees' Understanding of Benefits and Risk

Employees that choose not to enroll in nonmedical benefits often claim that they “don’t need” the products. How prepared are employees to actually cope with a financial emergency?

2018 Predictions Webinar

For the first time ever, we will discuss not only the issues that will experience meaningful change in 2018 compared to 2017, but also address the trends that may impact the financial services industry over the next 3 to 5 years.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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