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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

COVID-19 New Business and Product Survey

This report presents results of a survey of company practices around new business and product pricing in the current market environment.

COVID-19 Mortality Modeling Survey

Results of a survey of company practices regarding modeling the potential mortality impacts of COVID-19 on the life insurance industry.

Beyond the Spreadsheet: Which Benefit Features Really Matter to Employees?

Learn about employees' views of various product features for accident, critical illness, and life insurance benefits.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Jun 2, 2020

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Yearbook

Sep 24, 2019

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Nov 8, 2019

LIMRA’s forecast of individual life insurance sales in the United States over the next four years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Apr 8, 2020

LIMRA's bank life insurance sales quarterly benchmark. (Updated April 8, 2020)

Individual Life Combination Products

Nov 12, 2019

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

May 14, 2020

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Mar 2, 2020

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Jan 30, 2020

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Inviting New Members to the US Life and Annuity Sector of the Institutes RBA Alliance

Inaugural member governance has now established the full-year 2019 path forward and the founding members are eager to expand membership.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

This webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

Looking Ahead to Best Interest Standards for Life and Annuity Sales

This webinar, the first of two parts, will discuss the new “best interest" standard and related supervision requirements for insurers and intermediaries operating in New York under Amendment No. 1 to New York Insurance Regulation 187.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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