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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Are Canadian Employers Focused on Employee Benefits? Survey of Canadian Employers, 2019

Learn about employers' attitudes towards offering employee benefits: what insurance and non insurance benefits Canadian employers currently offer and whether Canadain employers prefer to use a single carrier for all their benefit needs.

Canadian Life Insurance Ownership Study - Household Trends Report (2019)

This report marks the 5th wave of this valuable tracking study, which profiles the life insurance industry in Canada and updates historic trends.

Next-Level Customer Experience: How do Insurers Get There?

Life and annuities carriers' journey to optimizing their customer experience process.

Casting Light on the Age of an Independent Insurance Agent

It’s a frequently asked question – what is the average age of an independent insurance agent? There’s no one answer – it’s actually multifaceted. This research will cast light on this complex conundrum.

Advanced Sales Departments: Structured for Success

Advanced sales units provide a crucial service to carriers in the high-net-worth and small-business markets. Are they structured for success?

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Nov 25, 2019

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Yearbook

Sep 24, 2019

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Nov 8, 2019

LIMRA’s forecast of individual life insurance sales in the United States over the next four years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Aug 27, 2019

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Nov 12, 2019

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Oct 21, 2019

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Dec 2, 2019

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Oct 31, 2019

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Inviting New Members to the US Life and Annuity Sector of the Institutes RBA Alliance

Inaugural member governance has now established the full-year 2019 path forward and the founding members are eager to expand membership.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

This webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

Looking Ahead to Best Interest Standards for Life and Annuity Sales

This webinar, the first of two parts, will discuss the new “best interest" standard and related supervision requirements for insurers and intermediaries operating in New York under Amendment No. 1 to New York Insurance Regulation 187.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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