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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Latest Life Insurance Research

Alternative Sources of Medical Information in Life Insurance Underwriting

The COVID-19 pandemic may be accelerating the use of non-traditional sources of medical information in the life insurance underwriting process.

Auto-Enrollment in Nonmedical Insurance Benefits: Has Its Time Come?

What are employees’ attitudes and possible future behaviors as they relate to auto-enrollment in nonmedical insurance benefits?

Likelihood to Buy: COVID-19 Consumer Impact

COVID-19 impacts how consumers view the need for life insurance and their likelihood to buy.

COVID-19 New Business and Product Survey — July 2020 Update

This report presents results of a survey of company practices around new business and product pricing in the current market environment. This document is an update to a report published in April 2020.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Sep 3, 2020

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Individual Life Insurance Yearbook

Aug 27, 2020

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Nov 8, 2019

LIMRA’s forecast of individual life insurance sales in the United States over the next four years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Sep 10, 2020

LIMRA's bank life insurance sales quarterly benchmark.

Individual Life Combination Products

Nov 12, 2019

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jun 25, 2020

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Aug 24, 2020

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Aug 19, 2020

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related On-Demand Webinars

Watch anytime, anywhere.

Extending the Life Insurance Value Proposition

September 10, 2020 — 11:00 a.m. – 12:00 p.m. EDT
Life insurers have an opportunity to expand their value proposition beyond protection to helping customers live longer, healthier lives. Topics explored in this session include: the opportunity for life insurers to extend their value proposition into physical wellness, Americans' growing interest in physical wellness data, and how life insurers can begin to bring a physical wellness component to their offerings — including the roles played by distribution (advisors and agents) and partnerships. Register.

The Future of Wholesaling

This joint webinar by LIMRA and EY, will feature results from New Expectations: The LIMRA-EY Future of Wholesaling study.

Inviting New Members to the US Life and Annuity Sector of the Institutes RBA Alliance

Inaugural member governance has now established the full-year 2019 path forward and the founding members are eager to expand membership.

Looking Ahead to Best Interest Standards for Life and Annuity Sales - Part II

This webinar, the second of two parts, will expand the discussion of enhanced standards of care and related supervision requirements emerging at the state and federal levels.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

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