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LIMRA MarketFacts

Access the best thinking on the forces driving the industry. Here you will find articles devoted to the critical issues of the day, including such topics as distribution, technology, marketing strategies, retirement, globalization, demographics, financial integration, and products and services.

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About LIMRA MarketFacts

    Information ● Best Practices ● Thought Leadership

  • Apex AwardsFor 30 years, LIMRA MarketFacts has been the premier publication for financial services executives worldwide. Our mission is to bring the latest, most pertinent industry information to our readership — whether it is derived from industry research, company best practices, or insightful thought leadership. Learn more.



Latest Issue


PRESIDENT'S PAGE: An Industry Comes Together

David Levenson, President and CEO of LL Global, speaks to how the association can best serve our members during this time of crisis and change. “Our primary focus right now is helping the industry come together to combat challenges such as the low-interest-rate environment…”

INSURANCE COMMENTARY: Recovery of the Canadian Life Insurance Market

A discussion of the current life insurance market in Canada, in terms of volume, ownership, coverage adequacy, and potential impact of COVID-19. “The recovery of Canada’s life insurance market is not uniform or universal.”

RETIREMENT COMMENTARY: The Significance of Rollover Timing

A brief look at how rollover timing affects retirement planning. “Companies and financial advisors who provide their customers with products and services at the right time, based on age, life, events, or life stage, will thrive.”

LOOK AGAIN: Ultra-Low Interest Rates — Tough on Carriers and Consumers

Alison Salka, SVP and Director of LIMRA Member Benefits and Research, explores industry response to the low-interest-rate environment. “The effects of COVID-19 on the overall economy have compounded the issue, and allowed for an even faster decrease in rates.”

Last Four Issues

About LIMRA MarketFacts

LIMRA MarketFacts offers unmatched content by inviting authorship from representatives of companies in LIMRA’s vast member roster, as well as from LIMRA’s internal subject matter experts and global thought leaders impacting the financial services arena.

Why is LIMRA MarketFacts different from other industry trade publications? Because we concentrate on developing in-depth, insightful articles devoted to the critical issues of the day impacting financial services industry decision-makers. By blending exclusive perspectives from LIMRA’s renowned research team and marketing experts with the industry’s top thought leadership, LIMRA MarketFacts provides the latest information on how companies can maximize their marketing and distribution effectiveness in an ever-evolving environment.

In these turbulent times, it is imperative that you have access to the best thinking on the forces driving change in the financial services industry. LIMRA MarketFacts is the vehicle that industry executives turn to most for LIMRA’s longstanding brand in research excellence. 

Advertising Information

  • LIMRA is the recognized trusted source for industry knowledge. From our unique vantage point, we are able to connect our member companies to the research, thought leadership, and solutions that will help them make better business decisions, improve productivity, and grow profitability.

    Advertising in LIMRA MarketFacts leverages the trust we’ve built with our members and readers over the last century. It offers an unparalleled opportunity to access an audience of executive-level decision makers in the financial services industry. For detailed information on advertising (including ad rates, specs, and publication schedule), please  download a PDF  of our media kit.

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  • If you are a company or academic institution that would like to secure permission to reuse content from LIMRA MarketFacts, please visit . Simply enter the publication title and you will be able to choose from a list of options regarding how you would like to reuse the selected content and complete the transaction. is operated by the Copyright Clearance Center, Inc. (CCC), a global rights broker and not-for-profit organization LIMRA has partnered with to offer efficient and timely permission to use this copyright-protected material. CCC provides licenses and registration for a variety of uses and can be reached at 978-750-8400. 

2020 Publication Schedule

Issue  Article Submissions Due  Distribution 
 Number 1 October 15, 2019 Print and Digital Editions
January 23, 2020
 Number 2 January 15, 2020 Print and Digital Editions
Online: April 17, 2020
 Number 3 April 15, 2020 Print and Digital Editions
Online: July 23, 2020
 Number 4 July 15, 2020 Print and Digital Editions
October 21, 2020
 Number 1, 2021 October 15, 2020 Print and Digital Editions
January 23, 2021

Note: LIMRA MarketFacts online distribution is exclusive to LIMRA membership. If you have questions regarding your subscription, or LIMRA membership benefits, please contact LIMRA Customer Service at or 1-860-285-7789.

If you are interested in submitting an article for consideration, please contact Mary-Beth Selby or 1-860-830-1442.

Article Reprints

In partnership with our publisher, we are pleased to offer companies and academic institutions commercial reprint and ePrint services for articles featured in LIMRA MarketFacts. Content — delivered via print or electronic format — can be tailored to fit your educational, marketing, and promotional needs.

LIMRA MarketFacts content is available as:

  • Customized article reprints
  • Sponsored content collections (by topic, specialty, etc.)
  • Licensed content for special publications or marketing campaigns

Print: Professionally printed reprints can be customized with your company logo, custom covers, full color, and more.

Electronic (ePrints): Electronic content is versatile and can be customized in the same way as print versions. ePrints are user-friendly and mobile-ready, and they can be posted to a company website and distributed via email or social media campaigns.

For information on customized reprints, please contact:
Sheridan Content Solutions

Contact LIMRA MarketFacts

Mary-Beth Selby, M.A.

Editor-in-Chief, LIMRA MarketFacts

Work Phone: (860) 830-1442