Life and annuities carriers' journey to optimizing their customer experience process.
Customer Experience in the Life Insurance Industry: LIMRA’s Customer Experience Model and Industry Benchmarking Program
In this paper, we discuss managing customer experience, describe a model of customer experience addressing the nuances of life insurance, and outline an industry benchmarking program.
Learn how COVID-19 is shaping the future of customer experience for life insurance.
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)
- Research Abstract
- Distribution Channels
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Customer Experience
- Multicultural Markets
- Wealth Markets
- Individual Insurance
- Retirees and Pre-Retirees
- Insurance Products
- Disability Insurance
- Life Insurance
- Long-Term Care Insurance