The wellness economy is flourishing as consumers increasingly seek to understand the implications of their lifestyle on their overall health. Insurance companies can harness this momentum by more closely aligning the incentives of the insured with the insurer.
Extending the Life Insurance Value Proposition
Scott R. Kallenbach, FLMI; Tim Calvert (BCG); Rebecca Waddell (BCG) 6/25/2020
This study explores consumers’ willingness to share their data and how life insurers can leverage consumers’ enthusiasm in wellness.
- The COVID-19 pandemic created a heightened sense of awareness of the value of protecting loved ones. It also increased the interest in the steps that can be taken to safeguard physical health.
- There is an opportunity for life insurers to extend their value proposition into wellness.
- Insurers that succeed in expanding their profiles this way can expect much higher levels of customer engagement.
Download Your Reports
Consumer Views on Sharing Data (video 1)
Consumers are willing to share their health data for a benefit in return, but what transparency.
Consumer Thoughts on Incentives (video 2)
Consumers agree that life insurers want them to live a healthier, longer life.
2020 Insurance Barometer Study
The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States. The study objectives are to measure financial concern among American consumers and relate these findings to financial behaviors, with a particular focus on life insurance. (Tech report added Sept. 2020.)
- Research Abstract
- Distribution Channels
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Customer Experience
- Multicultural Markets
- Wealth Markets
- Individual Insurance
- Retirees and Pre-Retirees
- Insurance Products
- Disability Insurance
- Life Insurance
- Long-Term Care Insurance
Consumer Sentiment in the Time of COVID-19 (May 2020)
How has consumer sentiment and confidence in the financial services industry changed during the pandemic?
Wearable Technology in Life and Wellness Programs (2018)
Learn how insurers are using data captured by wearable devices to enhance underwriting, customer engagement, wellness programs, and more.
U.S. Individual Life Insurance: COVID-19 Mortality Experience Study
Explore the impact of COVID-19 on individual life insurance claims experience.
U.S. Individual Life Insurance Sales
Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.
Meet the Project Director
For more information, please contact firstname.lastname@example.org.
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