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2024 Insurance Barometer Study

Stephen Wood; Maggie Leyes (Life Happens) 7/15/2024

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Summary

In this annual consumer survey of U.S. consumers' perceptions, attitudes, and behaviors regarding all things life insurance, we examine Americans' understanding of life insurance and their perceived need for it. Review trends in ownership and need, as well as demographic explorations of new technology, product innovations, retirement planning, and more.

Modernizing Life Insurance InfographicThe Generational Shift Has Arrived Infographic

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Meet the Project Director

Stephen Wood

As part of LIMRA’s Markets Research team, Steve Wood is responsible for providing analyses and insights for some of the industry’s most compelling reporting. As in his previous Custom Research role at LIMRA, Wood brings focus to survey design, data integrity, and quality reporting.  Wood seeks topical and actionable insights regarding the varied demographic markets the insurance and financial industries serve.

Joining LIMRA in 2009, Wood has a decade of previous experience with Customer Insights at both LEGO and Aetna. He holds a bachelor’s degree in biology from the University of Connecticut.

Research Director, Consumer Markets
LIMRA and LOMA
swood@limra.com


For more information, please contact swood@limra.com.

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