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LIMRA and NAILBA conducted the third annual study to learn more about BGAs and IMOs.


LIMRA and NAILBA collaborated for a third consecutive year to learn more about brokerage general agencies (BGAs) and independent marketing organizations (IMOs) in the United States. The goal was to gain a better understanding of the BGA/IMO (intermediary) marketplace, and its composition, challenges, and opportunities. Between September and November 2023, over 60 BGAs and IMOs completed the survey.

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