Skip to content
Alliance for Lifetime Income by LIMRA

2025 Protected Retirement Income and Planning Study (PRIP) Series

The 2025 Protected Retirement and Income Planning (PRIP) research is a study that examines the rapidly changing retirement planning landscape, behavioral shifts and attitudes towards retirement income and planning strategies.

GettyImages-1183998991-intro-480x320.jpgAmerica is in the middle of a historic demographic shift, which we call Peak 65, with more than 4.1 million Americans turning 65 each year through 2027. What used to be 10,000 over the past decade is now over 11,200 every day, and 2025 is the peak of Peak 65. A concerning trend is emerging as a significant portion of the Peak 65 generation lacks sufficient protected income, putting them at risk of outliving their savings.

PRIP Study: Chapter 1

Chapter one highlights critical insights on the state of retirement and retirement security. Financial market volatility, persistent inflation, and increased concerns about Social Security are having pronounced effects on attitudes and behaviors.

Explore Chapter 1

PRIP Study: Chapter 2

Chapter two focuses on the use of retirement savings to support family, even if it means jeopardizing retirement and economic well-being. Concerns around caregiving and healthcare costs play into the worries and doubts of many Americans, particularly Gen-Xers about readiness for retirement.

Explore Chapter 2

PRIP Study: Chapter 3

Chapter three focuses on existing gaps between Financial Professionals and their clients. While they both agree that the #1 retirement planning challenge is estimating healthcare costs, they disagree on whether they adequately discuss health-related issues. They are also far apart on income stream sources and the level confidence around their financial plans.

Explore the Findings

Related Research

Strategic Consolidation in Financial Services Distribution: From Scale to Capacities-Driven Competition

The first white paper in LIMRA’s Six Key Forces Reshaping Financial Services Distribution series explores how strategic consolidation, driven by M&A and private equity activity, are moving competition beyond scale toward capabilities, technology, and execution.

Market Opportunity: Young Canadian Consumers

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

The Path to Purchase: How Investors Decide on Deferred Annuities

What separates deferred annuity buyers from non-buyers?

Retirement Income Readiness Report

The 2026 Retirement Income Readiness Report examines retirement preparedness, retirement income planning, financial confidence, protected lifetime income, and the factors that help pre-retirees and retirees achieve long-term financial security.

Did you accomplish the goal of your visit to our site?

Yes No