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Life Insurance Research

Find the insights and benchmarks you need to make strategic decisions and grow sales. You will find actionable information on these and more:

  • Developing and pricing products
  • Today’s changing consumers
  • Employer and employee perspectives and actions
  • Effective sales, sales processing, and service practices
  • Unbiased benchmarks

Featured Life Insurance Research

Latest Life Insurance Research

The Facts of Life and Annuities: 2022 Update

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

Hispanic Americans: Life Insurance Ownership and Attitudes

The 2022 Insurance Barometer Study includes a focus on Hispanic Americans’ life insurance ownership and attitudes, as Life Happens and LIMRA LOMA recognize the importance of keeping the industry informed on the financial needs and behaviors of diverse consumer markets.

Life Insurance Benchmark Studies

U.S. Individual Life Insurance Sales

Sep 7, 2022

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

U.S. Monthly Individual Life Sales

Sep 23, 2022

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Yearbook

Oct 22, 2021

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Forecast

Dec 20, 2021

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Bank Life Insurance Sales

Mar 14, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

Individual Life Combination Products

Jul 29, 2022

A detailed look at the state of the combination product market.

U.S. Workplace Benefits Life Insurance Sales and In Force

Jul 1, 2022

Breaking news — see the latest market results for life insurance products sold at the workplace.

Canadian Individual Life Insurance Sales

Sep 16, 2022

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Canadian Group Life and Health Insurance Sales

Sep 23, 2022

Don't miss the latest sales trends in the Canadian group insurance market for life, long-term disability, and other types of health insurance.

Market Intelligence

Related MarketFacts Articles

A New Way of Life: Solving the Insurance Gap Conundrum

Life insurance is the core of our industry. To close the existing insurance gap, companies will need to reach consumers with innovative approaches to education, technology, and products.

Authenticity and Openness are Critical to Connecting with Clients

In the face of unpredictable change, people try to make meaningful connections. Authenticity and openness top the list of characteristics they look for — even in their relationships with financial professionals.

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Related On-Demand Webinars

Watch anytime, anywhere.

The Future of Life Insurance Underwriting

8/18/2022 11:00 AM EDT - 12:00 EDT

This webinar will address questions about the future of underwriting related to the risks and challenges of the future.

Help Protect Our Families: Exploring the U.S. Life Insurance Coverage Gap

4/13/2022 2:00 PM EDT - 3:00 EDT

This webinar will examine how the pandemic has continued to influence consumers' perceived need for life insurance, provide details on life insurance ownership by generation, gender, race, and income, and offer insights on which segments of the market are most interested in purchasing life insurance.

Pandemics and Predictions, Take 2 – Navigating Uncertainty in 2022

2/16/2022 12:00 PM EST - 1:00 EST

This webinar will discuss recent developments and forecasts for the life insurance business. It will address keys to success that include attracting and retaining talent and understanding consumer concerns and perceptions. It will also look at potential threats to the business and trends around mortality.

5 in 15: The Five Things You Need to Know About Workplace Life Insurance in 15 Minutes

11/18/2021 12:00 PM EST - 12:15 EST

Join Pat Leary, Corporate Vice President, Workplace Benefits Research as he shares the five things you need to know about the changing landscape of life insurance benefits in 15 minutes.