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Individual Insurance Products Research

View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.

Featured Individual Insurance Research

Latest Individual Insurance Research

The Purchase Funnel

Millions of American households shopped for and purchased individual life insurance in the past two years.

US Individual Life — COVID-19 Mortality Experience — Cause of Death Report

Learn about the results of a cause of death (COD) analysis focused on how the rates of death from various causes were impacted throughout the pandemic period, through the fourth quarter of 2021.

Taking the Pulse of Consumers in India: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on India.

Taking the Pulse of Consumers in Hong Kong: Global Consumer Pulse 2022

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This report centers on Hong Kong.

Consumer Sentiment in the Time of COVID-19 (Oct 2022)

Americans’ concerns about COVID-19 continue to decline, while concerns about the economy eased more recently.

The Facts of Life and Annuities: 2022 Update

This compilation of key facts from LIMRA and other sources can be used to educate people about the value of life insurance and annuities.

Individual Life Insurance Benchmark Studies

U.S. Monthly Individual Life Sales

Jan 24, 2023

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Sales

Dec 1, 2022

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

Bank Life Insurance Sales

Dec 15, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

U.S. Individual Life Insurance: COVID-19 Mortality Experience Study

Oct 25, 2022

Explore the impact of COVID-19 on individual life insurance claims experience.

U.S. Individual Life — Quarterly COVID-19 Reported Claims Updates

Dec 19, 2022

These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.

U.S. Individual Life Insurance Forecast

Nov 18, 2022

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Yearbook

Oct 27, 2022

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Canadian Individual Life Insurance Sales

Dec 14, 2022

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Individual Life Combination Products

Nov 17, 2022

A detailed look at the state of the combination product market.

Individual Health Insurance Benchmark Studies

U.S. Individual Disability Income Insurance Sales

Sep 26, 2022

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study.

U.S. Individual Long-Term Care Insurance Sales and In-Force

May 2, 2022

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated April 8, 2020)

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Critical Illness Insurance Sales

Sep 7, 2022

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies.

Related Topics

Dig deeper into more specific areas.

Insurance

View the latest consumer and sales information for individual and worksite life insurance.

Health Insurance

View the latest research on individual and workplace health insurance products.

Annuities

Gain insights into annuity sales, buyers, channels, persistency, and more.

Related On-Demand Webinars

Watch anytime, anywhere.

LinkedIn LIVE: Addressing the Life Insurance Coverage Gap Among the Hispanic Community

7/12/2022 1:00 PM EDT - 1:30 EDT

Join LIMRA and Life Happens to learn how the industry can engage and educate Hispanic consumers to help them get the coverage they need to protect their families.

The True Cost of the Pandemic to our Industry

7/15/2021 11:00 AM EDT - 12:00 EDT

This webinar will feature LIMRA and Latin American regional experts presenting their perspectives on the true impact that the pandemic has had and will continue to have on our industry, along with the cost of keeping our commitments to customers and stakeholders.

Long-Term Mortality Impacts of COVID-19

6/9/2021 11:00 AM - 12:00

Join us as our special guest Swiss Re's Dr. Elyssa Del Valle, Chief Medical Officer, Life & Health Americas; Dr. Christoph Nabholz, Head of Research Engagement, Swiss Re Institute, and Dr. Daniel Zamarripa, Chief Medical Officer, AIG for an informative, virtual discussion on the long-term impacts of COVID and what it means for insurers

Washington Update on Insurance and Annuities

1/28/2021 1:00 PM - 2:00

The shift in political power will also affect the insurance and annuity industry. Bryan Keene and Chris Gaston from Davis Harmon shared their thoughts on the future of regulation and legislation.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

Related Solutions and Services

Supporting your individual insurance business needs

LifeCompass

Tackle your business challenges with the industry’s premier database of life insurance buyers.

AnnuityCompass

Tap into the power of the industry’s first database of annuity buyers and owners.

Custom Research and Consulting

Research tailored to your individual business needs.

Related MarketFacts Articles

FORECAST 2023: Business Climate

Inflation, rising interest rates and market volatility – how are these factors impacting the insurance and financial services industry?

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