Individual Insurance Products

Individual Insurance Products Research

View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.

Featured Individual Insurance Research

U.S. Individual Life Insurance Sales

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

Life Policy Sales Increase and Premiums Decline in Q1 2023

Total U.S. retail life insurance new annualized premium fell 7% in the first quarter of 2023 to $3.7 billion.

U.S. Life Insurance Premium Rebounds in the Second Quarter 2023

Total U.S. life insurance new annual premium up 2% in the second quarter to $4.04 billion.

Latest Individual Insurance Research

U.S. Consumer Sentiment (July 2023)

Sep 20, 2023

Americans’ concerns about the economy and COVID-19 continue to ease.

Taking the Pulse of Consumers in Korea: Global Consumer Pulse 2022

Sep 13, 2023

The biannual Global Consumer Pulse series provides a side-by-side comparison of life insurance-related metrics and sentiments from 12 key market consumers around the globe. This iteration includes findings for the Korea market.

Taking the Pulse of Consumers in France: Global Consumer Pulse 2022

Sep 11, 2023

2023 Insurance Barometer Study

Sep 6, 2023

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

Cross-Selling Life: The Consumer Perspective

Jun 26, 2023

Would a better understanding of consumer attitudes, preferences, and experiences related to purchasing auto, homeowners, and life insurance from a single company help multi-line companies with their cross-selling efforts?

Navigating Uncharted Territory: Themes Defining the Life Insurance Landscape Today and Beyond

Jun 26, 2023

A look at five key trends and forces shaping the life insurance industry.

Individual Life Insurance Benchmark Studies

U.S. Monthly Individual Life Sales

Sep 21, 2023

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Sales

Aug 31, 2023

Bank Life Insurance Sales

Dec 15, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

U.S. Individual Life Insurance: COVID-19 Mortality Experience Study

May 16, 2023

Explore the impact of COVID-19 on individual life insurance claims experience.

U.S. Individual Life — Quarterly COVID-19 Reported Claims Updates

Dec 19, 2022

These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.

U.S. Individual Life Insurance Forecast

Nov 18, 2022

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Yearbook

Jul 25, 2023

Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Canadian Individual Life Insurance Sales

Aug 28, 2023

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Individual Life Combination Products

Nov 17, 2022

A detailed look at the state of the combination product market.

Individual Health Insurance Benchmark Studies

U.S. Individual Disability Income Insurance Sales

Sep 6, 2023

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study.

U.S. Individual Long-Term Care Insurance Sales and In-Force

May 10, 2023

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated April 8, 2020)

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Critical Illness Insurance Sales

Aug 16, 2023

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies.

Related On-Demand Webinars

Watch anytime, anywhere.

Unlocking the Future: Empowering Gen Z & Millennials to Secure Their Future

7/12/2023 1 - 1:30 p.m. EDT

Nearly half of Gen Z adults and Millennials — representing 53 million — say they need life insurance. How does our industry turn this interest into action? Join LIMRA to learn about these younger generations’ financial priorities and their perceptions about life insurance. LIMRA leaders will share insights about how the industry can successfully engage these consumers to help them get the coverage they need to protect their loved ones.

LinkedIn LIVE: Addressing the Life Insurance Coverage Gap Among the Hispanic Community

7/12/2022 1 - 1:30 p.m. EDT

Join LIMRA and Life Happens to learn how the industry can engage and educate Hispanic consumers to help them get the coverage they need to protect their families.

The True Cost of the Pandemic to our Industry

7/15/2021 11 a.m. - 12 p.m. EDT

This webinar will feature LIMRA and Latin American regional experts presenting their perspectives on the true impact that the pandemic has had and will continue to have on our industry, along with the cost of keeping our commitments to customers and stakeholders.

Long-Term Mortality Impacts of COVID-19

6/9/2021 11 a.m. - 12 p.m.

Join us as our special guest Swiss Re's Dr. Elyssa Del Valle, Chief Medical Officer, Life & Health Americas; Dr. Christoph Nabholz, Head of Research Engagement, Swiss Re Institute, and Dr. Daniel Zamarripa, Chief Medical Officer, AIG for an informative, virtual discussion on the long-term impacts of COVID and what it means for insurers

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