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Individual Insurance Products Research

View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.

Featured Individual Insurance Research

Latest Individual Insurance Research

Financial Crimes Services and Fraud Prevention Study

This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.

Automated and Accelerated Underwriting: Life Insurance Company Practices in 2020

LIMRA asked underwriting leaders at life insurance companies about their practices regarding automated underwriting. Here are our findings.

Consumer Sentiment in the Time of COVID-19 (April 2022)

How has consumer sentiment and confidence in the financial services industry changed during the pandemic?

2022 Insurance Barometer

The Insurance Barometer is an annual study that tracks the perceptions, attitudes, and behaviors of adult consumers in the United States, with a particular focus on life insurance.

US Individual Life — COVID-19 Mortality Experience — Cause of Death Report

This report is the fifth public release from the collaboration of LIMRA, SOA, RGA, and TAI. The report contains the results of a cause of death (COD) analysis focused on how the rates of death from various causes were impacted throughout the pandemic period through the first quarter of 2021.

Individual Life Insurance Benchmark Studies

U.S. Monthly Individual Life Sales

May 2, 2022

Get the latest monthly individual life sales and application trends.

U.S. Individual Life Insurance Sales

Mar 11, 2022

Size it up — quarterly U.S. individual life insurance sales results reported by 80 percent of the industry, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook.

Bank Life Insurance Sales

Mar 14, 2022

LIMRA's bank life insurance sales quarterly benchmark. Updated 03/14/2022.

U.S. Individual Life Insurance: COVID-19 Mortality Experience Study

May 17, 2022

Explore the impact of COVID-19 on individual life insurance claims experience.

U.S. Individual Life — Quarterly COVID-19 Reported Claims Updates

Feb 16, 2022

These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.

U.S. Individual Life Insurance Forecast

Dec 20, 2021

LIMRA’s forecast of individual life insurance sales in the United States by product line over the next three years.

U.S. Individual Life Insurance Yearbook

Oct 22, 2021

Read the most comprehensive overview of the U.S. individual life insurance market.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Canadian Individual Life Insurance Sales

Mar 14, 2022

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada.

Individual Life Combination Products

Oct 20, 2021

A detailed look at the state of the combination product market.

Individual Health Insurance Benchmark Studies

U.S. Individual Disability Income Insurance Sales

Feb 25, 2022

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study.

U.S. Individual Long-Term Care Insurance Sales and In-Force

May 2, 2022

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. (Updated April 8, 2020)

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Critical Illness Insurance Sales

Mar 18, 2022

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies.

Related Topics

Dig deeper into more specific areas.

Insurance

View the latest consumer and sales information for individual and worksite life insurance.

Health Insurance

View the latest research on individual and workplace health insurance products.

Annuities

Gain insights into annuity sales, buyers, channels, persistency, and more.

Related On-Demand Webinars

Watch anytime, anywhere.

The True Cost of the Pandemic to our Industry

7/15/2021 11:00 AM EDT - 12:00 EDT

This webinar will feature LIMRA and Latin American regional experts presenting their perspectives on the true impact that the pandemic has had and will continue to have on our industry, along with the cost of keeping our commitments to customers and stakeholders.

Long-Term Mortality Impacts of COVID-19

6/9/2021 11:00 AM - 12:00

Join us as our special guest Swiss Re's Dr. Elyssa Del Valle, Chief Medical Officer, Life & Health Americas; Dr. Christoph Nabholz, Head of Research Engagement, Swiss Re Institute, and Dr. Daniel Zamarripa, Chief Medical Officer, AIG for an informative, virtual discussion on the long-term impacts of COVID and what it means for insurers

Washington Update on Insurance and Annuities

1/28/2021 1:00 PM - 2:00

The shift in political power will also affect the insurance and annuity industry. Bryan Keene and Chris Gaston from Davis Harmon shared their thoughts on the future of regulation and legislation.

Canadian Wholesaling: Where’s the Puck Going?

11/5/2020 1:00 PM EST - 1:30 EST

This joint webinar by LIMRA and EY, will feature results from Redefining Wholesaling: The LIMRA-EY Canadian Wholesaler study.

LIMRA Unplugged

A video podcast series designed to explore issues and trends within the financial services industry.

Related Solutions and Services

Supporting your individual insurance business needs

LifeCompass

Tackle your business challenges with the industry’s premier database of life insurance buyers.

AnnuityCompass

Tap into the power of the industry’s first database of annuity buyers and owners.

Custom Research and Consulting

Research tailored to your individual business needs.

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