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Individual Insurance Products

Individual Insurance Products Research

View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.

Featured Individual Insurance Research

2026 Insurance Barometer Series

Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more — more flexibility, more relevance, and more value.

New Life for Life Insurance: Revitalizing Industry Growth

Marketing and distribution alignment is key to closing the life insurance coverage gap and accelerating growth. Discover how carriers can unlock this opportunity.

U.S. Individual Life Insurance Forecast

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

U.S. Individual Life Insurance Sales

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.

Latest Individual Insurance Research

Young Canadians Need to Build Confidence in Life Insurance

Sep 28, 2026

Discover the opportunities to build understanding and move young Canadian consumers closer to coverage.

Market Opportunity: Young Canadian Consumers

Aug 7, 2026

A look into the young Canadian life insurance consumer mindset, with a focus on residency duration.

Market Opportunities Series

Aug 7, 2026

LIMRA conducted a series of qualitative studies to identify growth opportunities and better understand consumer needs, attitudes, and barriers to financial protection. Key insights revealed opportunities to expand engagement by improving financial education, simplifying products, building trust, and delivering more personalized, culturally relevant experiences.

U.S. Consumer Sentiment (July 2026)

Jul 24, 2026

As Americans celebrated the nation’s 250th Independence Day, economic concern eased, but financial security remains elusive for many.

U.S. Life Insurance Ownership Today: Perception and Reality

Jul 23, 2026

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape. Technical Report now available.

More Features, Less Complexity? The Life Insurance Paradox

Jul 21, 2026

Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.

Individual Life Insurance Benchmark Studies

U.S. Monthly Individual Life Sales

Sep 29, 2026

Get the latest monthly individual life sales and application trends. New August 2026 data.

U.S. Individual Life Insurance Sales

Aug 31, 2026

Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Industry Estimates data published.

Individual Life Combination Products

Sep 25, 2025

A detailed look at the state of the combination product market. New 2025 Annual Review.

U.S. Individual Life Insurance Yearbook

Sep 8, 2026

Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market. 2025 Yearbook now available.

U.S. Individual Life Insurance Forecast

Nov 24, 2025

What are the expectations for life sales over the next few years? New 2025 - 2028 report.

A Deeper Dive: Life Insurance Sales Series

Jun 14, 2024

Take a deeper dive into the diverse features of life insurance products.

Bank Life Insurance Sales

Aug 31, 2026

LIMRA's bank life insurance sales quarterly benchmark.

U.S. Individual Life Insurance Persistency

Jun 10, 2019

Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.

Canadian Individual Life Insurance Sales

Sep 14, 2026

Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q1 2026 data.

Individual Health Insurance Benchmark Studies

U.S. Individual Disability Income Insurance Sales

Sep 29, 2026

Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q2 2026 data.

U.S. Individual Long-Term Care Insurance Sales and In-Force

May 18, 2026

Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.

U.S. Long-Term Care Insurance Persistency

Feb 12, 2021

Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.

Canadian Individual Critical Illness Insurance Sales

Sep 29, 2026

Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q2 2026 data.

Related Topics

Dig deeper into more specific areas.

Insurance

View the latest consumer and sales information for individual and worksite life insurance.

Health Insurance

View the latest research on individual and workplace health insurance products.

Annuities

Gain insights into annuity sales, buyers, channels, persistency, and more.

Related On-Demand Webinars

Watch anytime, anywhere.

Reaching the Elusive Consumer– Life Insurance in Rapidly Changing Times

Join us for an engaging and informative session as we discuss key findings from the LIMRA and Life Happens 2026 Insurance Barometer Study.

Financial Wellness in Focus: What the 2026 LIMRA Financial Wellness Index Tells Us Now

What’s really happening with financial wellness—and what’s changed since the last Index release? Join LIMRA researchers Deb Dupont and Megan Nadzan for a 30 minute, data driven conversation unpacking key findings from the 2026 LIMRA Financial Wellness Index®, its third biannual release.

 

LinkedIn Live: Industry Insights with Bryan Hodgens — Understanding the Elusive Life Insurance Consumer

04/21/26 — Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Markets Research, as they explore the push-pull of life insurers’ growing reliance on digital engagement with consumers’ consistent desire to interact with humans. How can the industry balance the two to effectively serve consumers’ life insurance needs?

 

2026 Engaging the Next Generation — Global Strategies for Attracting Under 40 Consumers

Life insurers are evolving to meet younger consumers’ demand for flexibility and long term value, see how leading companies are reshaping products and distribution to stay relevant.

Related Solutions and Services

Supporting your individual insurance business needs

LifeCompass

Tackle your business challenges with the industry’s premier database of life insurance buyers.

AnnuityCompass

Tap into the power of the industry’s first database of annuity buyers and owners.

Custom Research and Consulting

Research tailored to your individual business needs.

Related MarketFacts Articles

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The strongest research blends AI capabilities with human judgment. Join the conversation on creating deeper insights and more effective outcomes for organizations.

The Great Shift in Distribution: Numbers Tell the Story

The numbers tell a story of change across distribution, talent and advice models. Find out what the latest data reveal and how firms are adapting to client needs.

The Widow’s Walk: Preparing For the Financial Transition

Gen X women are poised to inherit much of the historic wealth transfer, yet many face retirement challenges. Identify how you can support their financial readiness.

92 Million Reasons to Talk About Life Insurance

See what the 2026 Insurance Barometer Study tells us about the protection gap and how the industry can put the findings to work during Life Insurance Awareness Month.

3 Questions Life Insurance Carriers Should Answer

Learn how a combined data approach can help determine what evidence is needed, how risk should be classified and whether the right underwriting outcome was achieved.

Spotlight on F&G’s VP, Head of Marketing, Molly O’Brien

What began in advisor events evolved into marketing leadership at F&G. O'Brien reflects on the experiences that guided her path. Meet the leader behind the journey.

Rebuilding Leadership for the Industry’s Talent Crisis

Technical expertise alone won’t solve the insurance industry’s talent crisis. Develop leaders who can coach, adapt and retain talent. Gauge your team’s readiness.

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