
Individual Insurance Products Research
View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.
View ownership and sales trends for individual insurance products, including life insurance, DI, critical illness, and LTC.
Jun 25, 2025
This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
Jun 25, 2025
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
Jun 23, 2025
Get critical insights into how overcoming common misconceptions about life insurance can help protect and inform more Americans.
May 8, 2025
Explore key triggers, emotional journeys, and strategies to engage young consumers in understanding and fulfilling their insurance coverage needs.
May 5, 2025
Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.
Apr 15, 2025
Which brands are top-of-mind when Americans think about life insurance?
Take a deeper dive into the diverse features of life insurance products.
What are the expectations for life sales over the next few years? New 2024 - 2027 report.
Get the latest monthly individual life sales and application trends. New February and March 2025 data.
A detailed look at the state of the combination product market. New 2024 Mid-Year Review.
Size it up — quarterly U.S. individual life insurance sales results reflecting 85 percent of the premium market, as well as annual industry estimates and the comprehensive U.S. Individual Life Insurance Yearbook. New Q1 2025 data.
Explore the impact of COVID-19 on individual life insurance claims experience.
These quarterly reports provide an update of COVID-19 and pandemic related reported claims. Data from 32 companies representing approximately 72 percent of the industry face amount in-force are included in this analysis. LIMRA, RGA, TAI, and the SOA jointly collected the data supporting the results of this report.
Read the most comprehensive overview of the U.S. individual life insurance market. This includes how consumers feel about the amount of coverage they have and their reasons for owning or not owning.
Must all good things come to an end? See what's happening with U.S. individual life insurance product persistency at the industry level for benchmarking, product development, and planning - including guaranteed issue and simplified issue.
Sales buzz! Get the latest on quarterly individual life insurance sales for Canada. New Q4 2024 sales data and technical report, plus 2023 Annual Canadian Individual Life Insurance Sales Supplement.
Get a quick look at the most recent individual DI sales and trends in this quarterly benchmark study. New Q1 2025 data.
Find it here — midyear and year-end sales and in-force benchmarks for individual long-term care insurance in the U.S. market. New 2024 data.
Long-lasting benefit? Find out about U.S. industry long-term care insurance product-persistency experience benchmarking, product development, and planning.
Hit your target? Benchmark individual critical illness new sales, in-force business, and growth rates for 16 Canadian companies. New Q1 2025 data.
Dig deeper into more specific areas.
View the latest consumer and sales information for individual and worksite life insurance. New Q3 2024 life sales infographic.
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Supporting your individual insurance business needs
Tackle your business challenges with the industry’s premier database of life insurance buyers.
Tap into the power of the industry’s first database of annuity buyers and owners.
Research tailored to your individual business needs.
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