LIMRA Consumer Research
Nilufer R. Ahmed, Ph.D. 2/23/2017
LIMRA Consumer Research
The latest trends in life insurance ownership and coverage levels for American households from 1960 to 2016.
Explore key insights that focus on the opportunities to educate consumers on the benefits and strengths of life insurance, and where and how they seek information when they want to learn about it.
In an age of AI tools and digital self-service, consumers still overwhelmingly turn to financial professionals for trusted, personalized guidance – especially when life insurance decisions get complex.
Read the most comprehensive overview and gain insights into key factors impacting the U.S. workplace benefits market.
Explore key data driving the coverage gap and strategies to turn interest into action.