This gap represents more than 100 million uninsured or underinsured individuals, presenting an immense opportunity.
How can life insurance carriers unlock this opportunity?
Related Research
Be in Pole Position: Align Marketing and Distribution
Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.
LinkedIn LIVE: Industry Insights With Bryan Hodgens — Unlocking Growth: How Carriers Can Improve Efforts to Engage Underinsured Consumers
4/22/2025, 11 - 11:30 a.m. EDTOn-Demand Webinar — Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage.
- Webinars
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
- Marketing
2025 Financial Crimes and Fraud Prevention Benchmarking Study
This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
U.S. Consumer Sentiment Series
Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.
U.S. Consumer Sentiment (April 2026)
Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified.
Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection
This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.
U.S. Life Insurance Sales: 2025 Performance and the Outlook for Sustainable Growth Through 2028
The Life Insurance Sales Outlook: Where is the market heading next? Explore 2026 projections alongside insights from 2025 performance, emerging product trends, and the drivers shaping future growth.
Life Insurance Through the Consumer Lens: What They Expect from Modern Life Insurance
Today’s consumers wish for more from their life insurance. Explore key findings from the 2026 Insurance Barometer Study.