This gap represents more than 100 million uninsured or underinsured individuals, presenting an immense opportunity.
How can life insurance carriers unlock this opportunity?
Related Research
Be in Pole Position: Align Marketing and Distribution
Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.
LinkedIn LIVE: Industry Insights With Bryan Hodgens — Unlocking Growth: How Carriers Can Improve Efforts to Engage Underinsured Consumers
4/22/2025, 11 - 11:30 a.m. EDTOn-Demand Webinar — Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage.
- Webinars
- Distribution Channels
- Banks/Bancassurance
- Full Service Broker-Dealer
- Independent Broker-Dealer
- Registered Investment Advisor (RIA/IAR)
- Agency Building
- Multiple Line Exclusive Agency (MLEA)
- Independent Agency/Brokerage
- Independent Distribution Networks (BGAs/IMOs)
- Direct-to-Consumer
- Individual Insurance
- Insurance Products
- Life Insurance
- Marketing
More Features, Less Complexity? The Life Insurance Paradox
Consumers want life insurance that is simple, flexible, and easy to integrate into their financial lives. Explore insights from the 2026 Insurance Barometer Study.
2026 Insurance Barometer Series
Is life insurance evolving as fast as consumer expectations? Insights from the 2026 Insurance Barometer Study reveal today’s consumers want more – more flexibility, more relevance, and more value.
2026 Insurance Barometer Study
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
2025 Financial Crimes and Fraud Prevention Benchmarking Study
This study provides the life insurance and retirement industries with a collective look at the most current data and information related to their financial crimes services and fraud prevention programs.
U.S. Consumer Sentiment Series
Since 2008, this quarterly survey has provided a window into consumer views on the economy, the stressors shaping daily life, and confidence in financial services.
U.S. Consumer Sentiment (April 2026)
Consumer sentiment slipped further in early April as energy costs rose and geopolitical risks intensified.