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Designation Programs for Producers

Motivate and Take Your Advisors to the Next Level

To properly recognize the producers who participate in the Producer Development Series, LIMRA offers a designation for the completion of courses in each stage:

  • The Associate Financial Advisor (AFA) designation is conferred for Stage 1.
  • The Master Financial Advisor (MFA) designation is conferred for Stage 2.
LIMRA Talent Solutions International Catalog
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Associate Financial Advisor (AFA) designation

To earn credits producers must complete the following courses in the PDS 100 Series:

Producers earn a designation after completing 30 credits in a particular stage. Each current course carries 10 credits, based on the content and level of the curriculum.

Master Financial Advisor (MFA) designation

To earn credits producers must complete the following course in the MFA series:

  • MFA Level 1: Building a Strong Foundation (6 Modules)
  • MFA Level 2: Putting Clients First (4 Modules)
  • MFA Level 3: The Business Advisor (2 Modules)

The MFA Series is restructured in 12 half-day modules with both self-study and facilitator-led segments that can be delivered consecutively or spread out over a series of weeks.