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Designation Programs for Producers

Motivate and Take Your Advisors to the Next Level

To properly recognize the producers who participate in the Producer Development Series, LIMRA offers a designation for the completion of courses in each stage:

  • The Associate Financial Advisor (AFA) designation is conferred for Stage 1.
  • The Professional Financial Advisor (PFA) designation is conferred for Stage 2.
  • The Master Financial Advisor (MFA) designation is conferred for Stage 3.

Stage 1: Associate Financial Advisor (AFA) designation

To earn credits producers must complete the following courses in the PDS 100 Series:

Producers earn a designation after completing 30 credits in a particular stage. Each current course carries 10 credits, based on the content and level of the curriculum.

Stage 2: Professional Financial Advisor (PFA) designation

To earn credits producers must complete the following courses in the PDS 200 Series:

Producers earn a designation after completing 30 credits in a particular stage. Each current course carries 10 credits, based on the content and level of the curriculum.

Stage 3: Master Financial Advisor (MFA) designation

To earn credits producers must complete the following courses in the PDS 300 Series:

Producers earn a designation after completing 30 credits in a particular stage. Each current course carries 10 credits, based on the content and level of the curriculum.