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26.09 - The Great Shift in Distribution

Author

Margaret S. Jachym, ACS
Assistant Research Director, Distribution Research
LIMRA and LOMA

Figure 1. Trend in Distribution of FYCs by Product Line

Changing Business Mix

Other includes all group lines (such as health & pension) and P&C written through individual channels.

Filter the data in this chart by clicking on a color bar in the chart legend.*

NOTE: 2025 results will be published in 4Q 2026

Source: FP (Agent) Production & Retention, LIMRA

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