The analysis examines use of distribution methods and reveals how usage rates change across purchase stages and among different demographic segments.
Discover the product types purchased by different consumer groups, and the reasons they buy coverage.
What makes people more likely to buy life insurance? The latest paper from LIMRA’s Center of Excellence for Analytics quantifies the triggers.
Good news for the U.S. Postal Service! A new LIMRA study finds 23 percent of consumers say receiving a direct mailer sparks recognition they need life insurance.
Despite not growing up with the internet, LIMRA research finds Baby Boomers are most likely to say they used at least one online information source when shopping for life insurance.
This report illustrates the life insurance purchase process, and profiling characteristics that distinguish life insurance buyers.
This study explores large life insurance policy buyers in terms of their financial goals, company and product choices, and relationships with their financial advisors.
Four in 10 investors may buy an annuity in the future. Read this report to identify and win these warm prospects.
How can companies reach more households to get them needed coverage? Can companies use their websites to reach more consumers, provide the information they need, and encourage them to buy?