Featured Insurance Research
U.S. Individual Life Insurance Forecast
What are the expectations for life sales over the next few years? New 2025 - 2028 report.
2025 Insurance Barometer Study
This annual study from LIMRA and Life Happens focuses on the attitudes and behaviors of American adults with regard to life insurance.
Life Insurance Sales: Trends and Future Outlook
2024 life insurance premium reached record-breaking levels totaling $15.9 billion, up 3% from 2023, while policy sales remained level.
Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences
This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.
Insights on the Consumer Decision-Making Process for Life Insurance: What Matters Most (for Whom)?
Learn what consumers value most, and the tradeoffs they are willing to make, when choosing a life insurance product.
Inflation Impact: Perception and Reality in Life Sales Data
A Shifting Market: Understanding the changes and challenges.
U.S. Individual Life Insurance Yearbook
Read the most comprehensive overview and gain insights into key factors impacting the U.S. individual life insurance market.
Hybrid Insurance on the Rise: A New Era for Long-Term Care Protection
This study provides strategic insights from the LIMRA/EY US 2025 individual life combination LTC survey.
Inside the Intermediary Series
LIMRA and NAILBA have collaborated for five consecutive years to learn more about BGAs and IMOs in the United States. Explore the Series.
U.S. Consumer Sentiment (January 2026)
Americans begin 2026 with tempered expectations. While concern about the U.S. economy has eased from last spring’s peak, half of adults still report high levels of worry.
