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LGBT Households: U.S. Life Insurance (2017)

LGBT Households: U.S. Life Insurance (2017)

Industry Issues

The objectives of this analysis are to:

  • Highlight the ownership and coverage levels of LGBT households 
  • Examine their attitudes in order to increase an understanding of this market 

Key Findings

  • Life insurance ownership is slightly higher than that of all U.S. households.
  • The mean coverage amount of LGBT households is only 3 percent lower than that of all households.
  • About 4 in 10 LGBT households indicate that they are very/fairly likely to buy life insurance in the near future.

LGBT (Lesbain Gay Bisexual Transgender) Life Insurance Ownership

LGBT Table 1

LGBT Table 2

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Meet the Project Director

Nilufer R. Ahmed, Ph.D.
Senior Research Director, Insurance Research — Markets

Ahmed is responsible for conducting and reporting on research related to unique markets such as women, multicultural groups, and the generations. She has authored reports on marketing to Hispanics, Chinese Americans, Asian Indians and African Americans, women in the U.S. and Canada, and Generations X and Y. 

Ahmed initiated LIMRA’s Women’s Market Study Group and serves as staff representative to this group as well as LIMRA’s Diversity Marketing Committee. She currently serves on the advisory board of The American College State Farm Center for Women and Financial Services. 

Before joining LIMRA, she was an associate population officer at the United Nations. Ahmed earned a doctorate in sociology (with an emphasis on demographics) from the University of Michigan.

For more information, Email

Nilufer R. Ahmed, Ph.D.