AARP

We’ll help you make fact-based, strategic business decisions

Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.

U.S. Consumer Sentiment (April 2025)

May 5, 2025

Consumer anxiety about the U.S. economy surged in early April as sweeping tariffs led to market fluctuations.

Top of Mind: Consumer Awareness of Life Insurance Brands

Apr 15, 2025

Which brands are top-of-mind when Americans think about life insurance?

Opportunities in Underserved Markets: Young Consumers' Life Insurance Expectations and Experiences

Apr 11, 2025

This study offers insights to provide direction for carriers looking to successfully connect with young consumers and assist in fulfilling their insurance coverage needs.

Life Insurance Sales: Trends and Future Outlook

Mar 25, 2025

Life insurance premiums reached $15.9 billion in 2024, up 3 percent from 2023. Growth was driven by strong equity markets and innovative product designs. LIMRA’s exclusive forecast anticipates stable sales and no recession; premium growth is expected to stay around 3 percent.

Get to Know LIMRA and LOMA

Access Thousands of Research Reports

Each year we produce nearly 100 reports covering markets, products, distribution and more.

Register for Webinars and Events

Hear from leading industry experts, stay up-to-date on conferences, and network with other professionals.

Find Solutions to Business Needs

Firmly rooted in trusted research, our solutions are aimed to help you solve complex business issues.

Your Member Relations Director

Thought Leadership

Explore insightful thought leadership on the forces driving the industry.

Publications & Podcasts

Enjoy in-depth reporting on issues that matter to you in LIMRA's award-winning MarketFacts magazine, e-bulletins, and podcasts.

Be in Pole Position: Align Marketing and Distribution

Aligning marketing and distribution can drive growth, protect more families, and close the coverage gap. See how perfect alignment leads to success.

Life and Long-Term Care: Americans Seek Security

Primary caregivers, especially Millennials, juggle caring for kids and older adults. They need solutions. How can carriers help? Discover how to make a difference.

Think Big: Develop Strategic Thinking and Mindset

Are you ready to elevate your leadership? Unlock your strategic thinking and master developing your strategic mindset to navigate challenges in today’s world.

A Future-Forward Look at Life Insurance and Annuities

David Levenson, CEO and president of LIMRA and LOMA, shares insights on life and annuities. Dive into key trends and opportunities that lie ahead.

What Do Consumers Value When Buying Life Insurance?

Navigate the evolving life insurance landscape and find out what consumers value most. Get the latest insights and tips for carriers to thrive in today's market.

Enterprise Leaders Must Perform and Transform

Discover why less than 14 percent of executives are considered enterprise leaders and how to develop these critical skills to lead effectively in a changing landscape.

Spotlight on Michele Frey, CMO at Prudential, ILI

See how Michele's early experiences at a one-hour photo center shaped her marketing journey, from connecting brands with customers to mastering financial services.

Subscribe to Our Industry-Leading Publications

Stay up to date on new insights and trends

Tell us what's important to you, we'll provide you with the content most relevant to your needs on our pages and via email.

Your Contact at LIMRA

Patty Uricchio

Member Relations Director

Work Phone: (860) 285-7887

PUricchio@limra.com

Get started by creating your own online account.