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Each year, we release insightful research reports covering products, markets, distribution, technology, and industry trends.
U.S. Consumer Sentiment (July 2025)

There’s been a modest easing of concerns about the economy following April’s sharp rise.
U.S. Life Insurance Ownership Today: Perception and Reality

LIMRA’s latest study updates more than six decades of life insurance ownership trends, adding new estimates to better reflect today’s coverage landscape.
The Power of Purposeful Benefits: Aligning Cost, Communication, and Satisfaction

View benefits and employment trends over time and get the insights you need from the 2025 BEAT Study.
Insights on the Consumer Decision-Making Process for Life Insurance: Leveraging Tradeoffs to Increase Value

Learn how to leverage product and consumer attributes to reduce price sensitivity and increase value.